Shapewear

This week’s Intimate Discovery:  Yummie Brings Shapewear Out of The Closet

It is not too often that I can identify a new merchandising channel in the Intimate Apparel Industry, so you can imagine my excitement when I saw the pioneering lifestyle initiative recently launched by the innovative fashion solutions brand, Yummie Tummie by Heather Thomson.  Simply named Yummie, this emerging brand now available to lingerie stores at … Read More


This Week’s Intimate Discovery: Airy Soft Panties With a Featherweight Fit

It is no secret that I am always searching for great fitting everyday basic panties.  Recently, I tried the hi-cut brief (834175) from the B-Smooth Collection by Wacoal and I am hooked.   Selling rapidly everywhere,  this underwear is destined to be an inventory classic.  Tagless and seamless, they literally disappear under  clothes, but it is the supple and soothing … Read More


Indulge ~ Fauve

They say that indulgence is the original sin.  I don’t agree.  When I was married, child of the 60’s that I was, I shunned the whole elaborate wedding thing.  I thought it “beneath” my bohemian lifestyle.  Of course, I was in my 20’s and I was absolutely positive that I was right.  I got married in City Hall.  I could not rationalize the point of all the material seduction that … Read More


This week’s Intimate DiscoveryDuMi Shapewear Breaks Out

It was such a thrill for me to learn in the recentBest of Intima Magazine International Shapewear expose, that DuMi Shapewear was cited as one of the top 5 emerging brands in the United States.  This collection holds a particular place in my heart as I worked closely with founder Amber Taylor to launch this fashion sculpting concept to the … Read More


I love New York City.  It is a microcosm of energy, innovation, and design.  It is a cauldron of extreme contrasts: sophisticated, cool, sultry, novel and classic on one stage.  Its multinational character propagates an environment of creative diversity.  It may be exhausting, but it is always inspirational.  The DNA of this city is unique, a balance of established landmarks and new ideas, a platform for growth.   It was a … Read More


Bottoms Up ~ Sassybax

As a little girl, I imagined myself a ballerina, fully anointed in a tutu and pink ballet slippers.  I would be the reincarnation of Tinker Bell, floating on air, whisper light with the charming mystique of this charismatic fantasy, a fairy princess.   It was not until I was a teenager when my mom gave me tickets to the Joffrey Ballet dress rehearsals, that I became acquainted with the pulsating power … Read More


This week’s Intimate DiscoverySeminar at Curve NY for Shapewear Aficionados

There is no doubt that shapewear has emerged as the category to watch in the Lingerie market.   Growing exponentially in concept and construction, it will not be ignored as it evolves into a classification worthy of supporting the infrastructure of an Intimate Apparel business.  Intima magazine highlights this phenomenon in their new issue to which I was proud … Read More


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