This week’s Intimate Discovery: Yummie Brings Shapewear Out of The Closet
It is not too often that I can identify a new merchandising
channel in the Intimate Apparel Industry, so you can imagine my excitement when I saw the pioneering lifestyle initiative recently launched by the innovative fashion solutions brand, Yummie Tummie by Heather Thomson. Simply named Yummie, this emerging brand now available to lingerie stores at … Read More
It is no secret that I am always searching
for great fitting everyday basic panties. Recently, I tried the hi-cut brief (834175) from the
They say that indulgence is the original sin. I don’t agree. When I was married, child of the 60’s that I was, I shunned the whole elaborate wedding thing. I thought it “beneath” my bohemian lifestyle. Of course, I was in my 20’s and I was absolutely positive that I was right. I got married in City Hall. I could not rationalize the point of all the material seduction that …
It was such a thrill for me to learn in the recent
I love New York City. It is a microcosm of energy, innovation, and design. It is a cauldron of extreme contrasts: sophisticated, cool, sultry, novel and classic on one stage. Its multinational character propagates an environment of creative diversity. It may be exhausting, but it is always inspirational. The DNA of this city is unique, a balance of established landmarks and new ideas, a platform for growth. It was a …
As a little girl, I imagined myself a ballerina, fully anointed in a tutu and pink ballet slippers. I would be the reincarnation of Tinker Bell, floating on air, whisper light with the charming mystique of this charismatic fantasy, a fairy princess. It was not until I was a teenager when my mom gave me tickets to the
There is no doubt that shapewear has emerged as the category
to watch in the Lingerie market. Growing exponentially in concept and construction, it will not be ignored as it evolves into a classification worthy of supporting the infrastructure of an Intimate Apparel business.