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calida


Calida Men's collection Spring Summer 2023 as featured on Lingerie Briefs

When it comes to recognizing the evolving state of the men’s underwear business, CALIDA is in a league of its own. The Spring/ Summer 2023 collection mirrors the entire CALIDA mission; a “desire for environmental and social diversity at every level.” The brand, known as a sustainability pioneer, extends its roll out of newly certified products.

Calida Men's collection Spring Summer 2023 as featured on Lingerie Briefs

As CALIDA’s Cradle to Cradle Certified® product range continues its expansion, the infusion of color renewing  classics as well … Read More


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Calida loungewear & sleepwear Spring 2023 sustainable collections as featured on Lingerie Briefs

This month Calida enters the Lingerie Briefs Spotlight with highlights of their Spring 23 Women’s Collections. Founded on the brand mission of respectful co-existence, a sense of equilibrium and well being as well as a dollop of cottage floral charm, Calida has designed a series of sleepwear, daywear and loungewear pieces that embrace the burgeoning global desire to escape. A desert landscape, coastal getaways, mountain retreats, playful prints, uplifting colors, and soft state of … Read More


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By ELLEN LEWIS

Calida Lingerie Sustainable Nature Collection as featured on Lingerie Briefs

One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.

Calida Lingerie Sustainable Nature Collection as featured on Lingerie Briefs

The sustainable pursuit is no small undertaking and Calida has … Read More


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By ELLEN LEWIS

Calida Collaboration with Viktor & Rolf Heritage X Sustainability Collection as featured on Lingerie Briefs

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor Read More


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By ELLEN LEWIS

I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued … Read More


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By ELLEN LEWIS

CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales.  The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash forward to 2018, this essential … Read More


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By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, the only venue capable of … Read More


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