Spotlight on Shadowline

New Cherish sleepwear collection from Shadowline - featured on Lingerie BriefsTo cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that … Read More


Look like you just walked off the silver screen in Shadowline's glamorous gowns featured on Lingerie BriefsLook like you walked right off the silver screen and on to the red carpet in Shadowline’s glamorous nightgowns, now in silver hues. The Hollywood vintage look is back in vogue and Shadowline has been steadily delivering this styling for decades. Silver is the perfect neutral and Shadowline has just debuted many of their silky collections in this sophisticated, silver colored fabric.Feel like the star you are in Shadowline's Silhouette Collection Peignoir set featured on Lingerie BriefsFeel like the star you are in Shadowline’s Read More


Shadowline best selling Panty briefs (granny panties) as featured on Lingerie Briefs

I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are … Read More


Shadowline vintage detail as featured on Etsy.com and seen on Lingerie BriefsSearching for sun bonnets for my granddaughters last week on Etsy.com, I happened across some Shadowline® vintage lingerie produced in the 1950’s through 70’s. I can actually remember my own grandmother (and my mom) wearing nightgowns like these. Flash forward 50 years and what seemed old is new again. These images struck a chord. The interest in vintage lingerie has always been relevant to many lingerie aficionados but lately, … Read More


By HOLLY JACKSONShadowline Lingerie heritage nightgowns for vintage lovers as featured on Lingerie BriefsShadowline peignoir sets - nightgowns and robesEvery year at Christmas, I think about my grandfather. He wasn’t really a gift guy. He bought discount stuff on Christmas Eve to save money and then wrapped everything in old newspapers instead of wrapping paper. He was practical and proud of it. The only exception was when it came to my grandmother. She collected dramatic hats and big bold prints, even when she had to make … Read More


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