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Katherine Hamilton Abrielle gold collection - featured on Lingerie BriefsKatherine Hamilton, the luxury lingerie brand that offers the perfect fit for bra sizes 26-38 D-HH has added a gorgeous gold shade to its sought-after Abrielle range. This exciting collection is currently taking centre stage in a top trending Meghan Trainor music video.Katherine Hamilton Abrielle in black - featured on Lingerie BriefsAlready available in classic black and striking blue, Abrielle was the first range to feature Katherine Hamilton’s iconic  balcony bra – designed to look like a Read More


Panache’s new collection ‘Alexandra’ is a much-anticipated addition- featured on Lingerie BriefsPanache’s new collection ‘Alexandra’ is a much-anticipated addition we all need in our lingerie wardrobes.  Details like luxurious floral embroidered cups, vertical seams, and a delicate scalloped edge make this stunning style a must have! The rich yet feminine coral shade creates a timeless yet stylish look.Panache's Alexandra offers superior lift and support with its classic balconette frame - featured on Lingerie BriefsAlexandra offers superior lift and support with its classic balconette frame while its vertical seams help to lift the bust a give a … Read More


By HOLLY JACKSON

Cake Maternity and Lingerie as featured on Lingerie Briefs

For many of us the pandemic has been a time to sit in silence and take a look at our lives. Some of us took up knitting or crochet. Some of us repainted our kitchens. Some of us finished the giant list of life projects we’ve been putting off for ages. I would argue that for most of us though, this pandemic has been a time to … Read More


By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Read More


By ASI EFROS

Demery Jayne lifestyle swimwear as featured on Lingerie Briefs

The Muse – Inner Freedom – Demery Jayne

Demery, a passionate world traveler, interlaces the idea of innate freedom into her awe-inspiring designs. They express her sun-kissed memories of exotic cultures and far away lands. Soaking the sun and the saltiness of the ocean water, Demery dreamed of her collection while feeling one with the universe. Wouldn’t you want to experience such inner freedom that transforms you Read More


By ALISON CONNOLLY

Hadley Smythe swimwear & bodywear as featured on Lingerie Briefs

In the absence of being able to travel to beautiful, distant locations, we can still rely on feeling inspired by images and words. In the case of UK designer Hadley Smythe, her latest collection was inspired by a time and a place; the 1950s French Riviera.  More specifically, her designs were inspired by one of her favorite books, the 1954 Francoise Sagan novel Bonjour Tristesse.… Read More


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