By ELLEN LEWIS
Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of … Read More
By HOLLY JACKSON
One of the hardest transitions for me moving back to the East Coast last year was re-acclimating to winter. I spent the past few months desperately missing the bright sunlight and warmer temperatures of New Orleans along with the colorful landscapes. I felt both joy and relief when I stepped out into my backyard garden this week and discovered daffodils coming out and pink hellebores blooming!
Another … Read More
The third of the stunning AW21 collections from Emma Harris, has been revealed today exclusively to Lingerie Briefs. The British luxury lingerie and nightwear designer with her own high-end atelier, is delighted to share these first images of the divine Amelie range.
A show-stopping look that is perfect for gifting, Amelie is crafted in classic black silk edged with a French shimmer lace, which adds a touch of sparkle … Read More
Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More
By ELLEN LEWIS
I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its … Read More
Following the trend of impact underwired bras for Fall 20, Le Mystere has created the stunning Lace Allure in pink chiffon. With a focus on the new femme, this glamourous and sexy style makes an impact with its modern net ground and botanical inspired edge. Designed to also be comfortable, we incorporated a narrow frame and wrapped it in a soft stretch microfiber that has a beautiful feel and … Read More
By ELLEN LEWIS
In 2013, just about this time of year, I wrote a story about the virtues of my Panache Andorra Lace full cup underwire bra from Panache. I wore it through a 3-day labor intense marathon at the end of which, my daughter gave birth to my grandson, Jude. I am sure the soft stretch lace top cup construction and side sling insert added to my comfort … Read More