By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More
With a captivating retro look, Montelle’s new Smokeshow collection blends modern mesh with feather flecked galloon lace. Soft, stretch lace is lightly woven with a silvery shimmer that catches the light, creating a dreamy effect on the dusty lilac hue.
The Smokeshow Wire Free bra features ultra smooth and soft microfiber covered molded cups and double layer side wings. This best selling bra offers all day comfort and support and … Read More
By ESTELLE PULESTON
UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces … Read More
The final instalment of the SS21 range from Katherine Hamilton is a stunning new colour in the exquisite Vivian range. Initially available in black, Vivian was a hit with Katherine Hamilton fans last season and is now back by popular demand.
The Vivian collection is strong, confident and beautiful – just like the woman who wears her. And in a new striking red it certainly makes a statement.
The Vivian … Read More
By HOLLY JACKSON
I am one of those people who lives with a lot of anxiety about climate change, so I’m always thrilled to see more companies stepping up and finding ways to make quality lingerie that doesn’t harm the natural world around us. The latest is Hotmilk, whose ‘Elevate’ collection re-imagines their staples through a lens of higher environmental and ethical standards without sacrificing what has made the … Read More
This summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.
The Future Foundation Backless Strapless Bra supports and enhances your natural shape so you can bare skin with confidence.
This unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure … Read More
By ELLEN LEWIS
It’s been a while since I highlighted the Gossard Glossies phenomenon. In fact, it was 2013 when I first mentioned it in this column. The Glossies bra was a fashion pioneer long before sheer, light bras were a ‘thing’. Multiple iterations prove its longevity. It has segued from a fashion basic to a multi-faceted collectible in a bevy of colors including a new translucent animal print.… Read More