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By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche … Read More


New Cherish sleepwear collection from Shadowline - featured on Lingerie BriefsTo cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that … Read More


Celebrate with Hanky Panky

By ELLEN LEWIS

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

The world is pivoting, change is in the air and the holidays are coming. Time to celebrate probabilities, possibilities, and positivity. No one does that quite like Hanky Panky and their never-ending fiesta (I am in Mexico) of color.

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

I always enjoy highlighting Hanky Panky’s prints, how they flow and interface so expertly, a merchandiser’s dream. But this season it’s the mélange of playful packaging that … Read More


Panache welcomes Imogen in Kitten Grey as featured on Lingerie BriefsPanache welcomes Imogen in Kitten Grey to it’s AW20 collection, the perfect trans-seasonal lingerie set. In a sophisticated Kitten Grey shade, this versatile fashion color will take you through the Autumn Winter season in style.

Panache welcomes Imogen balconnet in Kitten Grey for AW/20 as featured on Lingerie BriefsPanache new AW/20 Imogen in Kitten Grey for AW/20 as featured on Lingerie BriefsImogen was first introduced to the Panache collection in SS20, this stunning balconette style has been well received by customers, quickly becoming a new favorite. Imogen boasts an impressive size curve of 30-38 bands and … Read More


By ELLEN LEWIS

Transgender Woman Winn Austin models her new Ms A London Lingerie brand

This post is particularly prescient in these turbulent times, mainly because despite the obstacles, it reveals a modicum of progress in a sensitive LGBTQ niche. It regognizes the first ever effort to create solutions-based lingerie sized specifically for transgender women and all who identify as female.

Transgender Woman Winn Austin models her new Ms A London Lingerie brand

Originally due to launch in March 2020, the Ms A London brand, conceived by longtime friends Winn Austin and Bok Goodall, … Read More


By ELLEN LEWIS

On Gossamer micro dot half cup demi bra as featured on Lingerie Briefs

I was big busted, practically out of the womb and certainly by junior high, it was an issue. So, it’s hard for me to figure out how my daughter is only a B cup, and that is only after a pregnancy. Yet her frustrations with bra fit often mirror mine. It is not always easy to find a style that is comfortable, accommodates her shape and in … Read More


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