By ELLEN LEWIS
When Sarah Carter, owner of SF Showroom in San Francisco called to tell me about the incredible business she was doing with proof., the recently launched leak proof, period proof underwear, I was really taken aback. First, I was stunned at the success of any new brand that launched in March 2020. Second, I have, admittedly and despite the publicity, had serious questions about the entire … Read More
This month, Panache welcomes twelve additional sizes to its much-loved Ana Plunge bra (style 9396). A favorite within the Panache collection, Ana offers a comfortable and soft support in a flattering plunge shape. Delicate stretch lace top cups are featured to embody a modern, elegant look. 
Seasonal fashion shades often accompany Ana’s versatile core shades of Black and Vintage. A lingerie wardrobe essential, Ana elevates plunging outfits by creating … Read More
By HOLLY JACKSON
Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather
The hugely popular wirefree Dalis Bralette … Read More
Emma Harris, the British luxury lingerie and loungewear atelier, is delighted to announce a new partnership with the premium British department store Fenwick.
The new Emma Harris Essential Elegance collection which has been designed exclusively for Fenwick, will be unveiled in Fenwick of Bond Street and Fenwick Brent Cross this month, as well as online at fenwick.co.uk.
The Essential Elegance label is an addition to the Emma Harris and … Read More
By ELLEN LEWIS
The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.
This … Read More
Katherine Hamilton has unveiled a stunning and quite unique new shade in the bestselling Sophia collection, to add to the autumnal colour palette.The luxury lingerie brand, known for offering the perfect fit for bra sizes 26-38 D-HH, has added a gorgeous ginger shade to the Sophia colour palette. This hue compliments the classic black, red, ivory continuity colours and the popular spring summer 20 shade of apricot blush.
A … Read More
By ELLEN LEWIS
I’ve been mulling over how to present Lucy Jones Lingerie, the British heritage brand that was re-launched in 2019, 30 years after its original entrance into the luxury lingerie market. Considering the seismic shift in the current retail landscape, one might say that timing is a problem; but I think not. Lucy’s eponymous collection, sold in the 1980’s to a bevy of renown high end stores, was … Read More