By ELLEN LEWIS

A few weeks ago, in a story that we published revealing results of an NPD bra purchasing study, one statistic took me somewhat by surprise: 45% of current bra purchases are sports bras.
The impact of wellness initiatives, the quest for personal comfort and the desire to keep life simple has had a major effect on the lingerie industry relegating the sports bra category to core status. … Read More



Dita Von Teese


Take a deep plunge into the new b.wow’d collection from b.tempt’d, featuring a push-up contour and a wire free bra. This collection is made to make you look and feel sexy thanks to a plunging scalloped neckline, push-up power, and animal print lining.