By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
Better than basics: The bestselling Future Foundation Collection from b.tempt’d now includes a T-shirt Bra, Wire Free Bra, and Crop Top – all detailed with soft lace.
The most easygoing Underwire T-Shirt bra just got even easier to wear 24/7 with one new feature: a soft brushed lace that hugs around the entire body. Pillow soft stretch foam cups provide natural shaping and a clean finish neckline adds sleek styling … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
By ALISON CONNOLLY
Lingerie does not need to be flashy or impractical to be sexy; it can be an everyday indulgence that works with your active lifestyle. French lingerie brand Icone has recognized this from the beginning, with designs that fit into the sexy, yet practical category perfectly. In fact, the Icone brand was created in 2014 by Marion Toccacieli with the intention of “making lingerie accessible to all”. This … Read More
Panache Olivia – now featured in new core color – Black!
Trend alert! Everyone’s favorite high-waisted set is now available in black. The Olivia balconette quickly became a fan favorite in core color honey. This style uses a selvedge straight edge lace in classic black and honey, offering a more forgiving fit with a smooth, seam-free finish. Olivia is perfect for firm-but-comfortable support for those who want a natural shape.… Read More
By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More
Wacoal is introducing its newest collection: Back Appeal. This innovative back and side smoothing collection features two styles: an underwire bra and wire free bra. Each style features a unique smoothing fabric in the band – concealed by delicate dot jacquard lace – to minimize bulges while providing incredible lift and support. The result is stunning!
Back Appeal Underwire features a hidden sling in the cups for added support. … Read More