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By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More


By ALISON CONNOLLY

Icone Lingerie as featured on Lingerie Briefs

Lingerie does not need to be flashy or impractical to be sexy; it can be an everyday indulgence that works with your active lifestyle.  French lingerie brand Icone has recognized this from the beginning, with designs that fit into the sexy, yet practical category perfectly.  In fact, the Icone brand was created in 2014 by Marion Toccacieli with the intention of “making lingerie accessible to all”.  This … Read More


Panache Olivia – now featured in new core color – Black!Panache Olivia Collection now in core black featured on Lingerie BriefsTrend alert! Everyone’s favorite high-waisted set is now available in black. The Olivia balconette quickly became a fan favorite in core color honey. This style uses a selvedge straight edge lace in classic black and honey, offering a more forgiving fit with a smooth, seam-free finish. Olivia is perfect for firm-but-comfortable support for those who want a natural shape.… Read More


By ELLEN LEWIS

Skarlett Blue Siren Bra as featured on Lingerie BriefsSiren

I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More


Wacoal's newest collection: Back Appeal (underwire style shown) as featured on Lingerie BriefsWacoal is introducing its newest collection: Back Appeal. This innovative back and side smoothing collection features two styles: an underwire bra and wire free bra. Each style features a unique smoothing fabric in the band – concealed by delicate dot jacquard lace – to minimize bulges while providing incredible lift and support. The result is stunning!

Back Appeal Underwire features a hidden sling in the cups for added support. … Read More


No one creates beautiful & comfortable quite like Simone Perele. Their new core collection, Confiance, does it all: everyday-chic, curve-hugging, comfortable and flawless under every outfit.
Simone Perele Confiance Contour Bra featured on Lingerie BriefsNothing says relaxed chic like a pretty French wireless bralette. This flattering Confiance Bralette (below) is as pretty as it is comfortable, with thoughtful details at every touchpoint: adjustable racerback straps, soft mesh, lace trim, a back closure and removable padded cups.

Simone Perele Confiance Bralette featured on Lingerie BriefsConfiance Read More


The Great British Summer

By HELEN MASTERS

Great British Summer by Helen Masters on Lingerie Briefs

After what has felt like a slow start here in London, the Great British Summer is finally upon us – and in the chaotic times we are living in, boy do we need it!

As with many other aspects of life, Brits have their own unique take on summer, so I felt it only right to share some great British summer traditions (some stylish – some less … Read More


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