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By ESTELLE PULESTON

KÂfemme Loungewear from Ukraine & Lithuania as featured on Lingerie Briefs

Founded in 2018 by Romanian-Ukrainian designer Anna Azarisu, KÂfemme is one of the most fantastical, ultra-glamorous robe brands on the market today – and it’s not even that expensive!

KÂfemme Loungewear from Ukraine & Lithuania as featured on Lingerie Briefs

Also creating luscious nightgowns and pajama sets, KÂfemme is all about swathing your body in reams of colorful, draped fabric. Often that’s satin which has been extravagantly trimmed with lace, but there’s also velvet, mesh, and my personal … Read More


Chantelle Fleurs demi-cup bra as featured on Lingerie Briefs

This season Chantelle introduces the Fleurs Collection heralding the return to sexy, ultra-feminine intimates as a must have in a woman’s lingerie wardrobe. This seven-piece collection, anchored by the quintessentially French demi-cup bra is beautifully designed with a delicately embroidered tulle combined with a fishnet lace. Using tried and true frames, both the half-cup shape 32-38, B-G and the plunge t-shirt bra 30-38, A-G offer the comfortable lift and support … Read More


Le Mystere's Lace Allure Bra in new Violet Ice featured on Lingerie Briefs

While many people lounge all day is soft comfortable bras, they still spend their night in alluring lace. Meet Le Mystere‘s showstopping, Lace Allure T-Shirt Bra in dreamy Violet Ice (#5646). Molded pillow soft contour cups are wrapped with molded soft stretch lace with a modern botanical leaf pattern and an open net-mesh ground. Back wings feature the same stunning lace and are lined with a layer of … Read More


By ELLEN LEWIS

Fleur du Mal Men's and Women's Lingerie as featured on Lingerie Briefs

As the lingerie category seeps into the men’s underwear space, “cultural boundaries” between men’s and women’s lingerie are blurring. I’ve already reflected on this ‘percolating phenomenon” last week in my Curve NY recap. Based on the sale’s response, particularly to the more traditionally feminine fabrics, this category should not be ignored. Recently, while continuing my foray into this evolving sector, I was introduced to Fleur du Read More


Lise Charmel Imagine de Beaute Bridal Lingerie Collection as featured on Lingerie Briefs

Lise Charmel heralds the Spring Equinox launching Imagine la Beauté,  luxury bridal lingerie inspired by the season’s first blooms. Like a piece of fine jewelry, each style is a wedding treasure, a worthy keepsake recalling a celebration of new beginnings. Leaver’s lace, multi-thread Italian embroideries, ultra-soft sheer tulle and transparent voile combine to create a robust assortment of bras, panties, waspie, garter and sleepwear. Many of the materials are … Read More


Wacoal Perfect Primer full figure underwire bra in cloud blue featured on Lingerie BriefsNow that daylight saving time is here and spring is just a few days away, it’s the perfect time to add some color to your lingerie drawer. From cloud blue to arctic ice to titan, we are loving shades of blue. Luckily, Wacoal’s new arrivals feature their best-selling styles in the color of the moment.

The Perfect Primer Underwire Bra (shown above) is designed for ultimate comfort. Available in Cloud … Read More


By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More


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