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I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times.  But as luck would have it, I have never been inside the Paris Opera; my timing was never right.  This 19th century Beaux Arts masterpiece is an opulent architectural … Read More


Submitted by Liz Wideman owner of La Femme Privée Lingerie Boutique in Kitchener, Ontario

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I always knew that I would own a beautiful boutique one day. With my background in fashion and beauty, and my love of shopping, I was destined to be a fashionista. My inspiration to go with intimate apparel came when I discovered some amazing lingerie boutiques that had a sophisticated ambiance, which made me want to stay in there forever. The … Read More


By Ali Cudby

Coup de Foudre is one of the only luxury lingerie stores in Washington DC, located in the heart of downtown, just steps from the famed Ford’s Theater.  In 2011, owner Kiersten Butterfield purchased the store from the woman who originally opened in 2004.

The store was originally focused on high-end sleepwear, but customer demand drove the business in the direction of bra fitting.  After a couple of years, bra fitting became “the … Read More


Lingerie Honeymoon Guide

By Aimee Guthinger

Long before the wedding you will need to start thinking about your honeymoon and your honeymoon lingerie. As we have discussed in previous blogs, the old traditions no longer dictate your choices and, keep in mind that a honeymoon does last for more than one night! Many women visiting my shop tell us that they’re looking for something feminine and traditional for the wedding night, but they are also interested in something … Read More


BRIEF ALERT! Nicole Miller

This Week’s Intimate Discovery:  A Renown RTW Designer Enters The Loungewear Market 

Since I am still lulling around in my post trip comfort zone I thought this could be a great time to reveal my latest intimates discovery, Nicole Miller.  When I first heard that this brand, which I have often identified with black, bold, form fitting designs, had now entered the Lingerie market, I was curious. After seeing the collection at the … Read More


About Us – Bios – Staff

Meet The Lingerie Briefs Team…

Ellen Lewis partner/editor at Lingerie Briefs

Ellen Lewis

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development.  She is well … Read More


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