By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi… Read More
By HOLLY JACKSON
Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.
Eco-Wear combines technological innovation with a thoughtful look at … Read More
By ELLEN LEWIS
Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. … Read More
Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
By ALISON CONNOLLY
Photographer @violainechapallaz, Makeup @liselottevansaarloos,
Styling @astridschilders for @janesvanity
Who are the designers or brands that stop you in your tracks while scrolling Instagram?
For me, it was recently Merle Noir. Or more specifically, it was the Hanako chemise (above) by the designer featured on (online boutique) Jane’s Vanity Instagram feed. It’s remarkable how exceptionally fine craftsmanship can capture your attention, even with just a fleeting … Read More
By ASI EFROS
Engineered lacy bralette and panty
Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.
I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More