Clo Intimo as featured on Lingerie BriefsClo Intimo

I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More


By ALISON CONNOLLY

Merle Noir as featured on Lingerie BriefsPhotographer @violainechapallaz, Makeup @liselottevansaarloos,
Styling @astridschilders for @janesvanity

Who are the designers or brands that stop you in your tracks while scrolling Instagram?

For me, it was recently Merle Noir. Or more specifically, it was the Hanako chemise (above) by the designer featured on (online boutique) Jane’s Vanity Instagram feed. It’s remarkable how exceptionally fine craftsmanship can capture your attention, even with just a fleeting … Read More


By ASI EFROS

Karl Mayer Engineered lacy bralette and panty Engineered lacy bralette and panty

Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.

I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, … Read More


Samantha Chang Lingerie photographed by Stephanie Hynes for Lingerie BriefsSamantha Chang

As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More


By HOLLY JACKSON

Soaak Eco-wash bags and sustainable packaging as featured on Lingerie Briefs

 

Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More


by ELLEN LEWIS

PJ Harlow Grazer Satin Face Mask as seen on Good Morning America and featured on Lingerie BriefsI was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More


By TINA WILSON

Fashion Illustrations of caftans, Kimonos and wraps as featured on Lingerie Briefs

There is a great deal of talk about comfort. All apparel is now comfortable according to the brands that deliver loungewear, sleepwear, underwear, sportswear, footwear and just about everything else one can think of.

Fashion Illustrations of caftans, Kimonos and wraps as featured on Lingerie Briefs

Comfort can come in many forms. I crave the comfort of a text message from someone I have not seen in months. I need the comfort of seeing my great nieces and nephews … Read More


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