By ALISON CONNOLLY

La Chatte de Francoise Upcycled panties as featured on Lingerie Briefs

La Chatte de Francoise is a panty brand that specializes in “slow fashion, only for cool girls”.  And really, what’s more cool than being a sustainable fashion brand these days? As Ellen has pointed out time and time again in her trend forecasting posts, the concept of sustainability is here to stay.

La Chatte de Francoise was founded in 2013 by musician and DJ Marine Neuilly.  She … Read More


By ELLEN LEWIS

Recap of the Interfiliere Jan 2020 show in Paris as featured on Lingerie Briefs

Reviewing last years recap of the Paris Interfilière Fair, it is quite evident that this year the message has not changed. It has only intensified. The critical movement in fashion is sustainability and the challenges for the Lingerie Industry are substantial. This exposition emphasized the importance of technology for every material that informs Intimate Apparel development. Wrapped together with this global quest is the heightened priority … Read More


By HOLLY JACKSON

Royce Lingerie wirefree Maisie Bra as featured on Lingerie Briefs

 I’ve been spending a lot of time lately thinking about the value of comfort in bras. I used to be all about aesthetics when it came to lingerie, but over the past year I’ve found my collection expanding into more comfortable options that don’t have wires and are easy to throw on. Unfortunately, many “comfort” bras are not that attractive. Why can’t we have god looking bras … Read More


By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


By ELLEN LEWIS
Entrance to 2020 Paris Lingerie Shows as featured on Lingerie Briefs
I’ve just returned from Paris having attended The Salon International de la Lingerie and Interfiliere expositions. As always, we will have an extensive overview published on Lingerie Briefs in a short time. But because Curve New York has moved its dates from late February to 2/4-2/6, timing does not allow me to adequately retrieve, organize and recap all the information I absorbed. (And my grandson’s presence for … Read More


By ALISON CONNOLLY

AMAIÒ luxury swimwear as featured on Lingerie Briefs

Founded in 2016 by designer Samantha Khoury, AMAIÒ is a women’s luxury swim & resort wear label based in Los Angeles that specializes in a beautiful space “where swim meets ready-to-wear”.  It is unique from other swimwear brands in that it’s not simply a swimwear label, but instead part of a niche group the designer created called Après Swim.  This means Khoury’s designs are made not … Read More


By HOLLY JACKSON

Ewa Bien Diamond collection, environmentally friendly lingerie made from recycled plastic bottles in cooperation with Inter Spitzen AG in their quest for sustainability as featured on Lingerie Briefs

Environmentally friendly initiatives in the fashion industry are often discussed and praised, but rarely are we given such an immediate and dramatic reminder of how needed they are than we have over the past few weeks. The fires in Australia are horrible beyond measure, costing countless animal lives and displacing huge numbers of people. They’ve also harmed the environment permanently by causing damage that the landscape may … Read More


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