By HOLLY JACKSON

Shadowline Lingerie heritage nightgowns for vintage lovers as featured on Lingerie Briefs

Every year at Christmas, I think about my grandfather. He wasn’t really a gift guy. He bought discount stuff on Christmas Eve to save money and then wrapped everything in old newspapers instead of wrapping paper. He was practical and proud of it. The only exception was when it came to my grandmother. She collected dramatic hats and big bold prints, even when she had to make … Read More


By HOLLY JACKSON

The Eloise Bra by Kiki Intimates and Madalynne Intimates as seen on Lingerie Briefs

If you’re in my age range, learning to make stuff has become really trendy. Millennials are taking up sewing and other kinds of crafting in droves, both to relax and to try and get back to a less digital age. It’s also coincided with age of the “side hustle”, where everyone seems to be developing an Etsy business or other side source of income alongside their regular … Read More


By ELLEN LEWIS

Madalynne Flanigan owner of Madalyn intimates as featured on Lingerie Briefs

Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More


By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


By HOLLY JACKSON

Nylon /Swish Reyna sequined robe as featured on Lingerie Briefs

I started putting up my holiday decorations this week, mostly as a rewarding for finishing up about 50% of the family gifts I committed to crafting by Christmas. I started with what I think of as the family tree corner. It’s filled with beautiful wooden dowel trees made by my father-in-law that are decorated with my grandparent’s leftover tiny Shiny Brite ornaments from the 1940’s (the whopping … Read More


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