By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


By ELLEN LEWIS
Entrance to 2020 Paris Lingerie Shows as featured on Lingerie Briefs
I’ve just returned from Paris having attended The Salon International de la Lingerie and Interfiliere expositions. As always, we will have an extensive overview published on Lingerie Briefs in a short time. But because Curve New York has moved its dates from late February to 2/4-2/6, timing does not allow me to adequately retrieve, organize and recap all the information I absorbed. (And my grandson’s presence for … Read More


By ALISON CONNOLLY

AMAIÒ luxury swimwear as featured on Lingerie Briefs

Founded in 2016 by designer Samantha Khoury, AMAIÒ is a women’s luxury swim & resort wear label based in Los Angeles that specializes in a beautiful space “where swim meets ready-to-wear”.  It is unique from other swimwear brands in that it’s not simply a swimwear label, but instead part of a niche group the designer created called Après Swim.  This means Khoury’s designs are made not … Read More


By HOLLY JACKSON

Ewa Bien Diamond collection, environmentally friendly lingerie made from recycled plastic bottles in cooperation with Inter Spitzen AG in their quest for sustainability as featured on Lingerie Briefs

Environmentally friendly initiatives in the fashion industry are often discussed and praised, but rarely are we given such an immediate and dramatic reminder of how needed they are than we have over the past few weeks. The fires in Australia are horrible beyond measure, costing countless animal lives and displacing huge numbers of people. They’ve also harmed the environment permanently by causing damage that the landscape may … Read More


BY TINA WILSON

A few years ago I was sitting in my living room waiting for the Golden Globes to kickstart the awards season. I had just gotten a new iPad, the big one that you can draw on with ease. I was watching the Red Carpet entrances and for some inexplicable reason I attempted to draw my favorites dresses the moment they came out. It was tricky until I … Read More


Curve Evolves

By ELLEN LEWIS

Curve NY is 2/2-2/4 at the Javits Center as featured on Lingerie BriefsIn the past 10 years, lingerie trade shows have become more and more critical to my market analysis. In a very limited time, I can touch and feel product and be exposed to new directions that will steer the lingerie industry in the near future. When I was a buyer the Apparel markets were much more robust, a large stable of brands in showrooms dedicated to their … Read More


By HOLLY JACKSON

Sugar Candy Lux bralette & Sugar Candy Crush bralette in denim as featured on Lingerie BriefsI discovered Sugar Candy bralettes about a year ago due to a chronic health issue. I had developed an intolerance for underwired bras. I can still wear them and I do frequently, but I went from someone who could basically sleep in one to someone who has about a 6 hour tolerance for one under the best circumstances. While my health issue is minor and treatable, my … Read More


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