By HOLLY JACKSON
I had never heard of Ulla Popken before I came across their booth at Curve, even though they are popular in Germany and the EU. Plus size brands are rare in the EU, but Ulla Popken makes pieces exclusively for sizes 12 to 38! Their booth was a sea of fun prints, innovative loungewear and mix and match pieces that were both playful and sophisticated.
It’s been … Read More
By ELLEN LEWIS
These are difficult times, for certain. The cancellation of a wedding pales compared to the flood of fear, but still, when a girl has a serious dream and must wake up to reality, it can be disconcerting. Planning tirelessly for the big day is a great deal of the process: dress, flowers, venue, music, guests. It’s all about the anticipation culminating in one exquisite moment and a … Read More
By ASI EFROS
The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.
REBIL Group debuted a collection of packaging items they created using a groundbreaking … Read More
By HOLLY JACKSON
The most remarkable thing about the Cache Coeur booth at Curve NYC was that it didn’t look at all like a maternity brand. What it did do was ooze French style and flair. The aesthetics of maternity lingerie are often graded on a curve since function and comfort are so important. Cache Coeur is one of the few brands that isn’t making any compromises in terms of … Read More
By HELEN MASTERS
Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.
I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did – once again this fabulous show … Read More
By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO… Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More