By ELLEN LEWIS

Simone Perele 1948 Collection as featured on Lingerie Briefs

Yesterday, I watched the new documentary on Netflix, “Feminists: What Were They Thinking?”. It stirred some hardcore memories of the culture in which I came of age. It is set in the 1970’s when powerful female voices emerged to rally the call for social equality. The story centers on Cynthia MacAdam’s book, Emergence, her photography of women who have been instrumental in the struggle for Women’s Rights. … Read More


By TINA WILSON

THE FRENCH LINGERIE LOFT show, presented by Lingerie Francaise, was cozy, even quaint and it was a pleasant contrast to all the trade shows and fairs normally held in big cold spaces. I walked up the stairs after entering on Bleecker street and was greeted to a demonstration by Caudalie, the French skin care brand. Women were sitting around a big white wooden table sampling and applying … Read More


Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19

Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the UtopiaRead More


By ELLEN LEWIS

Prima Donna Baboushka collection on Lingerie Briefs

When Prima Donna first told me that they wanted to show me the new Baboushka intimates collection, I thought “really”?  This name (an alternate spelling for the Russian babushka) literally means grandmother. Growing up in a relatively Jewish neighborhood with more than my share, including myself, of Russian descendants, I must say, beautiful luxury lingerie is not the first thing that came to my mind when I … Read More


By ELLEN LEWIS

There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands … Read More


By HOLLY JACKSON

Elomi Morgan Midnight Garden bra and brief as seen on Lingerie Briefs

I was lucky enough to encounter two versions of the Elomi Morgan recently, which really gave me a whole new perspective on the depth of the Morgan line. The first was the continuity version in Toasted Almond, which I was fitted into at a local boutique when I went in asking for a new beige bra that was pretty rather than practical. The second was at home, … Read More


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