By ELLEN LEWIS
Disruption, crossing borders, diversification, outside of the box: we’ve been talking about cultural upheaval for a couple of years now; on Lingerie Briefs as recently as this week’s fashion editorial. The market initially used the term ‘Athleisure’ because the trend began with casual loungewear. I dubbed it ‘Everywear’ as lingerie emerged in wardrobes and every facet of the intimate category seeped into the streets.
You’ll turn heads this summer when making a splash in Freya’s latest, cup-sized collections in swim. Drift Away, Paint The Town Red & Macrame collections have a fun, nautical twist. Feel sexy, comfortable and supported in these great styles for Summer 2018!
Freya’s Drift Away in red and white striped piquet fabric says you’re ready for the beach with rope-inspired plait detail. Create your own sunshiny look with a … Read More
Lepel swim bottoms , L’atiste by Amy top,Wasteland Vintage sunglasses
It is no longer a secret that intimate apparel and ready to wear share space in the fashion world; but what about swimwear? Beach attire, once specifically relegated to sand and water venues are also following suit. I have a unique perspective here in Cabo San Lucas: a firsthand account. … Read More
By ALISON CONNOLLY
We hear a lot about architecture when it comes to buildings, but what about when it comes to clothing? The styles featured here are architecturally-inspired designs, but in this case, no blueprints are required! Whether it’s the framework of a dress or a bustier, each piece shows stunning angles and curves, allowing light and open space to complement the finished product. All of these looks are akin … Read More
By ELLEN LEWIS
Some years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”. During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … Read More
By HELEN MASTERS ~ London Briefs
I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki… However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More
By Ellen Lewis
In her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise. You can learn more about Helen’s extensive lingerie industry credentials on the … Read More