You’ll turn heads this summer when making a splash in Freya’s latest, cup-sized collections in swim. Drift Away, Paint The Town Red & Macrame collections have a fun, nautical twist. Feel sexy, comfortable and supported in these great styles for Summer 2018!
Freya’s Drift Away in red and white striped piquet fabric says you’re ready for the beach with rope-inspired plait detail. Create your own sunshiny look with a … Read More


Some years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”. During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … 
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I recently had the pleasure of chatting with Helen Masters, the owner and creator of