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This season, Empreinte is taking its inspiration from the sense of joy and optimism that summer brings. We are riding the wave of that good holiday vibe. We are playing with the codes of femininity. We are shaping, lacing and accessorizing in order to create those visual details that enhance the body and gently define a new and original femininity.

summer

The range of colours inspired by the spectrum of sunlight … Read More


Dior Couture on Lingerie BriefsSome years ago, the CEO of Saks, a former colleague and retail mentor of mine, asked me how I might feel about changing my career direction to the designer runway universe. Feeling that I was much more suited to trolling street born trends, I told her that hi-fashion terrain didn’t exactly fit with my own merchant instincts. She was surprised, given my leaning towards creative ventures. At the time, I … Read More


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One of the major pluses of social media is it’s ability to launch new talent directly to the public. Instagram is a visual goldmine. This week Alison showcases a new bespoke brand designed in the UK, Temper Lingerie. READ and SEE MORERead More


By ALISON CONNOLLY

Temper Lingerie on Lingerie Briefs

There’s no reason why black lingerie gets to have all the fun! It turns out that all-white lingerie can be equally sexy, and can forego the typical classification of being “bridal”.  UK designer Amelia Firth-Waugh has created the brand Temper Lingerie as a way of reinventing the role of white intimates.  It’s no surprise that her creative influence and professional background includes internships at Chromat (see some … Read More


my Samoyed Husky. Tarot on Lingerie Briefs

At the age of 22, I acquired my first dog, a pure white Samoyed Husky.  He was quite a diversion from the wiener dogs that commandeered my household most of my childhood. Tarot (I guess you can guess where my head was in those days) was an unintended purchase. Accompanying a colleague who was looking for a pet, I became smitten by a 4 month old fluff ball whose energy … Read More


Fleur't With Me loungewear on Lingerie Briefs

Last week, at the NYC Interfiliere, there was a great deal of continued talk about the Athleisure trend. It’s amazing how this apparel phenomenon has been integrated into the Intimate Apparel industry, crossing back and forth with ready-to-wear, often seamlessly. For lingerie retailers, the crossover requires thoughtful merchandising. The surge in bralette business, particularly as a layering piece, has helped to change the consumer’s orientation when purchasing leisure wear. The … Read More


Vintage inspired robe by Emerald and Palm on Lingerie Briefs

In this week’s gallery, Alison takes a look at the Hollywood Glamour of yesteryear and its inspiration on some of today’s  indie designer brands such as Emerald and Palm, Betty Blue’s Catherine D’Lish and Gilda and Pearl. READ AND SEE MORERead More


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