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Royce Lingerie

By HOLLY JACKSON

Panache Core sports bra as featured on Lingerie BriefsPanache

A new year always represents a fresh start, but none more so than 2021. 2020 has been such a struggle for us all that everyone seems thrilled to have a chance to start again soon! Traditionally people start a new exercise routine in January but some of us have been keeping ourselves sane with exercise this entire year. I’m one of them, which has given me lots of opportunities to explore … Read More


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by ALLISON GOODLIN

When looking for a surgical bra for an upcoming breast augmentation or mastectomy it can feel like you’re swimming in a sea of confusion. Which bra will provide the support you need during healing? What are bra pockets and do you need them? What features are essential? What do you need to avoid? Let go of the confusion and let us show you the way. When you know what to look for, Read More


By Lindsey Borchard

Panache

When us women find out we are pregnant we start planning and preparing up until the day our little one arrives. We decorate the nursery; buy toys, clothes, diapers and a million other things. We prepare our own closets for our ever-expanding belly. But do you take the time to prepare yourself and your breasts for nursing?

This is something I am just learning about myself now and I think it … Read More


By ELLEN LEWISAnita Sports Bras and Activewear as featured on Lingerie Briefs

Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses on those companies whose entire … Read More


By HELEN MASTERS

The UK INDX show featured on Lingerie Briefs

Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.

I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did  – once again this fabulous show proved how our industry is … Read More


By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly lounge. Simplicity dominates design.

Technology … Read More


By ALLISON  GOODWIN

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Many women dream of bigger breasts. They yearn for the day when their breasts will fill a lacy bustier or turn heads while they walk down the street. Perhaps this is the reason that breast augmentation is one of the most popular cosmetic surgical procedures year after year.  But, big breasts aren’t always pretty bras and tons of cleavage isn’t always desired. Sometimes they have a few downsides. As any large breasted … Read More


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