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Best Selling Yvonne by The Little Bra Company now up to D cup - featured on Lingerie BriefsPetite woman will be excited to hear that The Little Bra Company has just added new cup sizes AA & D to their popular Yvonne and Sascha collections. There are also several other fabulous styles that now include these expanded cup sizes. In addition, three new collections will be launching next month.

Best Selling Yvonne by The Little Bra Company now up to D cup - featured on Lingerie BriefsBest Selling Yvonne was named Best T-Shirt Bra for Petites by Real Simple Magazine, the Yvonne (E001) bra gives you an amazing … Read More


By ESTELLE PULESTONUnderwear for Humanity featured on Lingerie Briefs

Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.

Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie industry veteran Kelly Barrett, who … Read More


Anita Sport - Extreme Control Plus Sports Bra and the Light & Firm Sports Bra featured on Lingerie BriefsThis gorgeous Smart Rose neutral tone is now available for AW21 on two of Anita’s popular sports bras; the ISPO winning Extreme Control Plus Sports Bra and the Light & Firm Sports Bra!

Anita ISPO winner Anita's Extreme Control Plus in smart rose - featured on Lingerie BriefsThe ISPO Award is the top seal of quality in the sports industry and Anita’s Extreme Control Plus (5567) was a recent winner!  Designed and developed up to a K cup, this sports bra is very chic in the new neutral … Read More


By TINA WILSON

Francis McDormand at the opening of MacBeth as illustrated for Lingerie Briefs

I am beyond excited for fall. It’s a been awhile since the change of seasons was felt by us all as the past 18 months have been a blur. We’re still in the throes of that 5-letter word but I am pessimistically optimistic that sanity will prevail, and we will not be in this forever.

I kicked off the fall season recently at the 59th NY Film festival, where after the screening … Read More


Let’s Celebrate! In a few weeks, the Lingerie Market will re-open, albeit in a semi hybrid format. While some brands and buyers continue to opt for a virtual product preview, live shows will once again take place. Curve New York and Curve Los Angeles will welcome visitors once again. Added to these trade events, the new Evolution Concepts show, an extension of the Evolution Concept brand website, will host its first on site exposition. It … Read More


By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after years of honing her luxury … Read More


by HELEN MASTERSHot UK Retailer: La Belle Boudoir featured on Lingerie BriefsThere is no doubt that since I wrote my last London Briefs column – ‘The AW20 London Lowdown’ – life has changed for us all.

Like everywhere else in the world, the UK entered lockdown at the end of March and is only now tentatively emerging. UK lingerie stores closed their doors for the longest period we have ever known and as I write, have been open less than a … Read More


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