Urban Muu Muu and Jammie Beans
SNOA and UGG
PJ Salvage
Mere Basics
J’Attire and Elila
Tutti Rouge
Christine Lingerie
Naja
Lise Charmel
Gilda and Pearl and The Muse Intimates
Lise Charmel
Empreinte
Simone Perele
Lahco of Switzerland
Le Mystere and Naked Princess
Zimmerli of Switzerland… Read More
Asceno by Beautiful Bottoms and Maison de Papillon
PJ Harlow and Le Mystere… Read More
I have been thinking a great deal lately about transitions. I am forever amazed that the definition of feminine mystique changes so radically during the course of a woman’s life. I see now, so clearly, what I was incapable of imagining when I was younger. The necessity of building self-esteem and confidence in the female psyche trumps all in the pursuit of success. We need to teach women how feeling good about oneself is the … Read More
Simone Perele
Although I did not manage to get to all the European lingerie brands, I feel strongly that without exception, they were dynamic and in many cases innovative. For certain I will be expounding on this perception at a later date, but the rich colors, delicate embroideries, airy laces and graphic designs on the bras and panties I saw at Empreinte, Prima Donna, Marie Jo, Lise Charmel, Epure, Simone Perele, Maison Lejaby, Aubade, Lou … Read More
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the closest thing to underwear with … Read More
By Elisabeth Dale
Recent survey results from bra retailer, Intimacy, revealed that American women are wearing bigger bras than they did 20 years ago. The average size reportedly jumped from 34B to 34DD. Media outlets covered this news with headlines such as “breasts getting bigger,” or “America’s cups runneth over.” It was shocking to think that women’s busts had tripled in size. But is it true? Or could women, thanks to a booming lingerie industry, … Read More
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