By ALISON CONNOLLY

Oysho on LingerieBriefs

For those of us in the lingerie industry (me being a former lingerie boutique owner), it is our job to represent a multitude of brands.  There are the labels we sell, the labels we blog about, and the labels that sponsor us.  Most important, however, are the brands we actually wear in our daily life.  We all have a particular bra and panty style that we grab … Read More


Body Bliss Warmwear by Montelle Intimates on Lingerie Briefs

They say we are under a heat dome here in the USA. To me, it feels pretty much like a typical July heat wave in NYC. My dilemma, at the moment, is this blog. For several weeks, I’ve been chomping at the bit to preview Montelle Intimates new Body Bliss collection delivering shortly; but personal missives that inspire product revelation about a fabulous new warm wear line are not easily … Read More


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Today, our esteemed colleague, Kimberly Berger gives a first hand account of the Miami Swimshow which she attended for four full days last week in Florida. Despite her packed schedule, she found time to take these images and send me her thoughts. Kimberly’s take on the show is a personal perspective, obviously geared towards her retail history in the highly successful swim shop, Lions Lair, that she opened in … Read More


By KIMBERLY BERGER

2016 Miami Swim Show featured on Lingerie Briefs

I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters … Read More


hadley Smythe on Lingerie Briefs

When photography, lifestyle and design merge, the result can elevate product to a higher dimension. The beautiful work of UK lingerie and swimwear designer Hadley Smythe is elegantly profiled on her website. Alison’s discovery of this retro influenced merchandise on instagram proves just how powerful social media can be. READ and SEE moreRead More


By ALISON CONNOLLY

HadleySmythe_LingerieBriefs7

If you’re a fan of Instagram like I am, you realize the wonderful places it can take you.  For instance one afternoon I had the pleasure of discovering the UK luxury brand Hadley Smythe.  I saw this striking girl who bears resemblance to Dita Von Teese, and instantly fell in love with the inspiration photos she posted, the multitude of pattern-filled vacation photos she has shared, … Read More


Janira Shapewer leggings on Lingerie Briefs

Five years ago when the shapewear business was barreling down the wholesale lingerie highway, I wrote an article for The Best of Intima magazine profiling the phenomenon. Two years later we updated our take on this direction. Today, I can say “Only the Best Survive”. Like any hot trend that explodes quickly, the implosion of those who do not understand the legacy of the category is imminent. Shapewear, in particular, … Read More


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