By ALI CUDBY

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What does this sign mean to you? For most, the association is immediate and easy – this silhouette indicates a woman’s bathroom.

But why?

It’s only because that’s the experience you’ve had with the image in the past. Yet one small tweak and you can envision something different. And greater. Small shifts can make a huge impact on how you see the world, and the opportunities in it.

In business, when you … Read More


Untitled-1When I decided to move to Mexico 5 years ago, I had a lot of push back from family and friends. Mexico was so far away and dangerous (read the papers).  But here is the reality: the flight from NY to Cabo is the same as NY to LA and Cabo is 1000 miles from the US border. I live closer to “dangerous” locales in my apartment in Connecticut. And in Mexico, the cost of … Read More


Untitled-1My father was not a man of many words, and usually refrained from espousing advice unless asked. As a result, the opinions he shared were valuable moments of intelligent interface that impacted my perspective as I grew up. One such affirmation that is fixed in my mind occurred when I sought his counsel about a relationship with a particular friend. He told me that in general, one can tell a man’s character by the age … Read More


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It’s wedding season and as you can imagine, there is quite a buffet of ivory and white dominating the lingerie landscape at the moment. But  here in the Baha Sur where color is augmented by the intense light and flowers tend to be deep penetrating hues, I have been thinking about the kind of wedding one might plan  in Cabo: bold and seductive, rich and luxurious. It reminds me of Christine Lingerie’s Muse collection of … Read More


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Meet Lily. I fell in love with her when Peter Burke, owner and visionary entrepreneur of the 18 year old PJ Salvage brand showed me pictures of her schmoozing with models at a recent photo shoot. The minute I looked at these images of young women clad in PJ Salvage merchandise, playing with Lily, feeding her spaghetti and generally spoiling the daylights out of her, I knew Peter had a marketing bonanza on his hands. … Read More


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It’s peak swim season here in the Northern Hemisphere, and those shops that recognize the profit power of bathing suits engineered to fit large breasted women, are reaping the rewards. Frankly, until I began to explore the swim market, I never realized just how big the business is. It eclipses lingerie for sure; yet as extensive as the category is, I am a bit taken aback by the dearth of brands and retailers that do … Read More


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Here in Mexico, I find myself attracted to colors that I would never consider for my wardrobe back in New York. Color seems to dominate the culture. Last week my friend Kelly took me to a boutique in San Jose de Cabo that caters to women looking for true Mexican design rather than flee market souvenirs. I, who rarely enjoys shopping (except for work); found myself mesmerized by the vibrant silk scarf collection offered at … Read More


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