Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
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blush lingerie

“I Will Marry You” to “I Do” ~ Simone Perele Lingerie

April 24, 2017

Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one day affairs. Think engagement, shower, bachelorette party, rehearsal dinner, the ceremony, reception and honeymoon. I had this dialog several months ago with my colleagues at Simone Pérѐle, mainly because their classic bridal foundations are such a mainstay of their collections and by default, critical to many store assortments. The Simone Pérѐle strapless bras, alone, have long been heralded for their excellence in fashion and form. But, beyond the wedding dress itself, Simone Pérѐle has … ...Read more


Paris Salon International de la Lingerie Fall 2017 ~ My Take

February 7, 2017

Aubade on Lingerie BriefsAubade

I am just back from Paris and the semi-annual Salon International de la Lingerie and Interfiliѐre shows. Last week, I gave you an overview of what I believe to be the most important trends driving design in Intimate Apparel as we move forward into 2018. The critical story told at Interfiliѐre, best captured in the fairy-tale installation “Whisperings” paid homage to the lightness of lingerie. But wandering through the Salon, which showcases fall 2017 product, it was quite obvious that lightness was already a major message, particularly in lace, embroidery and garment structure. There is lots of tulle, mesh and sheer details. Straps still prevail, enabling sheer fabrics to partake in a direction one might identify as body mapping. The impact of feminine crossover dressing is apparent in slips, “dresses” and corsetry. All hail to the granny pant (hi-waisted brief), wireless and triangle bras. The curvy category has finally … ...Read more


Curvy Couture Cotton Luxe Bras ~ Now in Pretty Blush Pink!

April 28, 2016

BlushPink-T-Shirt-2

Springtime is blooming at Curvy Couture! Two of their best selling Cotton Luxe bras are every woman’s desire in this new, beautiful blush pink hue. The Cotton Luxe collection is made with Natura Blend™ fabrics, a luxurious blend of cotton and bamboo providing all the benefits of cotton with added comfort and moisture wicking that keeps you cool and dry. Their super comfortable, underwire Cotton Luxe T-Shirt Bra (shown above) has the lift women want and Smooth Coverage™ cups. Sizes: 32-34 (D-DD), 36-40 (C-DD), 32(DDD) 34-40(DDD, G,H).

BlushPink-wire-free

Also now available in the gorgeous blush pink hue is Curvy Couture’s Cotton Luxe Unlined WireFree bra. Same Natura Blend™ fabrics with the luxurious blend of cotton and bamboo, this anti-microbial fabric prevents odors, moisture wicking keeps you cool and dry. Unpadded, wirefree, molded cups with a soft cushioned bottom band on wing for all day comfort. Sizes: 36-44 (C-DD), 34-44 (DDD, G,H).… ...Read more


Sexy Survivor Lingerie: Part 3

February 7, 2016

By JEAN CRISS

pink2

This is a continuation of the Sexy Survivor Lingerie series.  You‘ve now heard a little about two survivor stories and what these women chose for undergarments. Here are two more; both quite compelling and involving single lumpectomy with radiation treatment and a radical mastectomy with prosthesis as well as their current challenges, still years later – 16 and 20 years afterwards.  They shared their stories about their requirements at the time of surgery and now, as recovering breast cancer survivors.  These are some of their hopes and dreams for holiday attire among other intimate apparel desires.  Let me introduce you to Gwyn and Libby.

Gwyn is a powerhouse Event Producer and Media Director, well-known in the industry for her customer service and friendly approach to business.  We used to collaborate on numerous occasions on the ad agency side and client side.  Now a sixteen-year survivor (yippee!), she … ...Read more


Splendid Spectrum of Blues ~ Empreinte Lingerie

July 29, 2015

ORNELLAAquamarineOrnella is also available in Black and Platine

For Fall, Empreinte plays with an infinite variety of blues: dark, bright, shiny, matt, plain, highlighted with touches of gold… Harmonious color palettes create a joyful and sophisticated seduction while sumptuous fabrics delicately embrace the female body and enhance feminine curves.

GRACEAbysseGrace is also available in Blush and Black

Which one will you succumb to: Grace and its seamless lace in the Abysse color, Misia and its modernized polka dots in the Bleu Paon color or Ornella and its fine baroque arabesques in the Aquamarine color?

MISIABleuPaonMisia is also available in Muscade… ...Read more


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