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samantha chang

By ELLEN LEWIS

samantha chang as featured on Lingerie BriefsSamantha Chang

Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY  show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit  challenging for the attendees. This I … Read More


By ELLEN LEWIS

Curve NY as featured on Lingerie BriefsCurve NY

This Intimate Apparel Market has gone hybrid. To be very honest, it’s more complicated to preview in this post-pandemic era. The multi-faceted lingerie show landscape is now present in New York, Los Angeles, San Francisco, and Montreal. Add to this smorgasbord the plethora of virtual options and we have more venues for brand review than ever before. It’s a two-edged sword. More travel for the brands, perhaps less travel for … Read More


By BECKY YEErobe, bra & panty by Natori featured on Lingerie Briefs - Becky Yee photographerMay is Asian American Pacific Islander (AAPI) Heritage Month.  It’s a time when we can pay tribute to and celebrate the generations of Asian and Pacific Islanders who have enriched America’s history and are continuing to contribute to its future success. (Above photo: robe, bra & panty by Natori, Thigh Highs by VienneMilano & jewelry by Pono)

There are many exciting things going in the lingerie industry and these four women featured … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than Curve NY, which I will … Read More


An Ode to Color

Photographed by STEPHANIE HYNES

Hanky Panky photographed by Stephanie Hynes for Lingerie BriefsHanky Panky

In this present, passing and who knows what’s next new world order, joyful expectations are on every agenda. It’s crystal clear with the explosion of color everywhere in the market. Now on the cusp of Valentine’s Day, we decided to present this story as an ode to love. Just as the artist’s muse inspires creativity, lingerie designers have used color to send a powerful message of hope for Spring … Read More


By ELLEN LEWIS

Bordelle Lingerie as Featured on Lingerie Briefs

Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 labels will be participating including … Read More


By LINDA DYETT

FIT Rose Exhibit as featured on Lingerie Briefs

“Won’t you come into my garden? I would like my roses to see you.”
Richard Brinsley Sheridan, 19th century Irish playwright and politician

There they are, jam-packed profusions of them, jostling for space as they shamelessly beckon passersby in front of every self-respecting bodega in New York. I’m talking about roses (and other flowers too, but mainly roses), brightening our dingy streets—and our lives–in these, fingers crossed, waning months of Covid. … Read More


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