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EFROS

BRIEF ALERT! Ann Vogue

This Week’s Intimate Discovery:  An Experienced Lingerie Designer Makes a Magnificent Solo Debut

When I first met Asi Efros, I knew immediately that I was speaking to a true artist.  Asi’s first collection for her personal label, Ann Vogue, proves my instincts correct.  She showed me her concept months ago and I was excited then about the prospect of a hand crafted lingerie collection designed with the attention … Read More


About Us – Bios – Staff

Meet The Lingerie Briefs Team…

Ellen Lewis partner/editor at Lingerie Briefs

Ellen Lewis

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and … Read More


Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough!  First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way.  It’s still not back, 2 days later.  Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when … Read More


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