By ASI EFROS
The energy that is uniting like-minded humans over miles of land and sea, in the pursuit of common goals, is palpable.
Sharon Singer’s passionate story about the creation and evolution of Annette International grabbed my imagination and glued my ear to the phone. In an instant, the distance between California and New York City had disappeared.
“While developing our collections, we always give more to women in … Read More
By ASI EFROS
Engineered lacy bralette and panty
Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.
I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, … Read More
By ASI EFROS
It is during a seminar at the Premiere Vision NY in January of 2020 that OPM (OnPoint Manufacturing) was mentioned by a panelist, Tara St James, a fashion industry activist and founder of the Re: Source Library. Armed with the curiosity of ten cats, I dashed to their booth compelled to find out more.
OnPoint’s Sr. Vice President of Sales, David Prentice, met me … Read More
By ASI EFROS
The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.
REBIL Group debuted a collection of packaging items they created using a groundbreaking … Read More
By Marina Rybak
One of the core political campaign narratives is to restore American jobs. A few newsworthy bits in the media have caught my attention lately. “Connecting the dots”, I realized that an inspirational lingerie story could emerge on the eve of the Presidential Election.
The high profile rhetoric about the unraveling of the American-made menswear brands – HMX Group highlighted the fact that thousands of local jobs are … Read More
This Week’s Intimate Discovery: An Experienced Lingerie Designer Makes a Magnificent Solo Debut
When I first met Asi Efros, I knew 
immediately that I was speaking to a true artist. Asi’s first collection for her personal label, Ann Vogue, proves my instincts correct. She showed me her concept months ago and I was excited then about the prospect of a hand crafted lingerie collection designed with the attention … Read More
Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business. This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and … Read More