By ELLEN LEWIS
I met Michelle Blenkinsopp-Guild, founder of Shell Belle Couture, shortly after she launched her luxury collection in 2010. I was immediately smitten. Her beautiful bridal designs, created in England, are lingerie masterpieces. Composed with European silks, tulles, and leavers laces, they are heirloom pieces that hark back to a time when precious underpinnings were all the rage. I imagine a scene out of The Great Gatsby, … Read More
By ELLEN LEWIS
It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out … Read More
We are so pleased to welcome Fit Fully Yours Lingerie to our Partner Spotlight. The brand is recognized for its extensive range of sizes for women fitting AA-M cups, 28-44 bands and S-4XL. A robust assortment of fashion and basic intimates continues to fuel their popularity. Today’s highlight is the beautiful new Carmen collection, replete with retro-inspired polka dots that embrace a poetic symbol of femininity.
This sexy and … Read More
By ASI EFROS
Matriarch Robe, Pattern – Silver Lining
A collection of exquisite 100% Silk Robes by Birds of Paradise is nature’s most symbolic manifestation. Mother Nature unites us all, in the life cycle of rebirth and beauty. Like a deft artist, it paints fiery sunsets over the oceans, a green tapestry of the rainforest, tropical flowers, and exotic birds.
Matriarch Robe, Pattern – Bloom
The magnificent Matriarch Robe is … Read More
By TINA WILSON
The contribution to the lingerie industry from Asian cultures is immeasurable. From the kimono silhouette to intricate embroideries or the origins of silk, the list is long. It’s high time to pay homage to Asia, even more so in these extraordinary times. I am not going to “preach” about race based hate and how it has no place in a civilized society; any decent evolved person knows … Read More
Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.
Cleo by Panache’s capsule collection for the SS21 season is a reflection … Read More
By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More