There was a time in the Lingerie vernacular that merchandising very sexy intimates was relegated to the holidays with red and black as the calling cards. But times have changed, and provocative lingerie has emerged as an everyday go-to choice; particularly this year. The consumer desire for dressing up (or perhaps I should say, dressing under) has accelerated. That’s why we chose to highlight Lise Charmel’s Invitation Sexy collection as … Read More
Anita’s extremely resilient Momentum Sports Bra features an extroverted, shiny outer material in electrifying metallic pink. This best-selling, high-end performance bra is an all-round fusion of active wear and fashion. Extremely breathable, stretch mesh fabric is at both sides in the back for an extra-light feeling of breathability and comfort. Also, the inside lining made of moisture-absorbing terry cloth.
The seamlessly formed, extra-soft cups not only reduce the bust’s movement … Read More
By ELLEN LEWIS
We first introduced KILO BRAVA Lingerie last July, mid pandemic, when they were (and still are) defying the odds with a burgeoning business. This season, the brand continues its ascent with a new series of intimate stories targeted at women from S-XXXL (4-24). The KILO BRAVA retro-design aesthetic is crafted expertly in throwback shapes with body friendly fabrics; bamboo knits and stretch satin and laces. Fun … Read More
By ELLEN LEWIS
Absolu (32-38, B-DD)
I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and … Read More
By ASI EFROS
“The biggest joy in designing lingerie is to imagine what our customer will favor, how she will behave, what she may need. It means that we are always in the process of building a better future for her,” says Alexandra Di Nella, a creator behind Aurore Lingerie.
Aurore’s philosophy stems from celebrating the woman and attending to her every mood. It has something awe-inspiring for everyone; … Read More
US Retailers simply enter contest by sharing why you ‘Love Maison Lejaby’!By HOLLY JACKSON
It could be easy to bypass Valentine’s Day this year. After all, the pandemic lifestyle has certainly put comfort front and center. I suspect that I’ve been buying the same lingerie categories as everyone else: cute bras/ bralettes that double as t-shirt, yoga and sleep bras. But frankly, sometimes, it’s just plain fun to spice things up. In fact, current trends suggest that this is happening quite … Read More