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The Little Bra Company

By ELLEN LEWIS

Carol Coelho at Curve-NY featured on Lingerie Briefs

Carol Coelho

Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More


By TINA WILSON

Fashion Forms illustrated by Tina Wilson for Lingerie Briefs

Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.

The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and … Read More


By ELLEN LEWIS

samantha chang as featured on Lingerie BriefsSamantha Chang

Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY  show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit  challenging … Read More


By BECKY YEErobe, bra & panty by Natori featured on Lingerie Briefs - Becky Yee photographerMay is Asian American Pacific Islander (AAPI) Heritage Month.  It’s a time when we can pay tribute to and celebrate the generations of Asian and Pacific Islanders who have enriched America’s history and are continuing to contribute to its future success. (Above photo: robe, bra & panty by Natori, Thigh Highs by VienneMilano & jewelry by Pono)

There are many exciting things going in the lingerie industry … Read More


By ELLEN LEWIS

Cadolle Lingerie as featured on Lingerie BriefsCadolle

I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first.  Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More


By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More


By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Read More


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