By ELLEN LEWIS
When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always … Read More
Parfait encourages all women to step out in style and embrace their curves in color for AW21! Best selling bralettes, cozy Dalis and lace Adriana, and new Charlotte Lace unlined bra help women look and feel like royalty in gorgeous, new, jewel tone colors Amethyst, Emerald and Sapphire.
Dalis and Adriana offer wire-free comfort and support with a convertible J-hook that creates a racerback plunge neckline for a dressier … Read More
By ELLEN LEWIS
I went to the Curve LA show last week, having missed its much-applauded 2020 launch, the last live lingerie hurrah pre-covid. The event blueprint was small, but buyer feedback was excellent. It was absolutely an affirmation of all I stated in my Curve NY feature. Vivid Colors are dominant. Prints prevail. Casual wear continues its ascent. The Sexy comeback is driven by transparent fabrics, beautiful embroideries, … Read More
By ELLEN LEWIS
Like I said in Monday’s Spring 22 Market review, live discovery was once again paramount at the Curve NY Lingerie show. Maybe it was the open-air venue. Maybe it was the people. Maybe it was the product. No matter. I found some interesting gems. One of them was Claudel, which to be perfectly honest, I would probably have missed in the more structured Javits Center set-up. Of … Read More
By ELLEN LEWIS
I have had a connection with Claudia Ochoa, founder of the CLO Intimo brand ever since I discovered her iconic Fortuna chemise some years ago at Curve. The fundamental reason is the symbiosis I feel between her creative acumen and the Lingerie Briefs mission. It is the focus on art, culture, and empowered femininity that informs her lingerie designs. Every season I am compelled to visit the … Read More
By ELLEN LEWIS
If you’ve ever watched Shark Tank, where savvy entrepreneurs pitch their products to financial professionals dreaming of investment in their nascent companies, you will love the Curve Pitch Off event, airing at 6 PM EST, Tuesday 11/17 on Curve Connect.
10 judges (me included) will review 8 brand presentations to determine the Best New Designer and awards will be made. Sorry, no millionaire investments on the horizon, … Read More
This month, Panache welcomes twelve additional sizes to its much-loved Ana Plunge bra (style 9396). A favorite within the Panache collection, Ana offers a comfortable and soft support in a flattering plunge shape. Delicate stretch lace top cups are featured to embody a modern, elegant look. 
Seasonal fashion shades often accompany Ana’s versatile core shades of Black and Vintage. A lingerie wardrobe essential, Ana elevates plunging outfits by creating … Read More