Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for … Read More
By Ali Cudby
Lovely models at Bella Intimates of Rye, NH 10th Anniversary fashion show and celebration featuring Cosabella ‘Magic City’ theme.
As a boutique, your branding is intimately entwined with the vendors whose product graces your shelves. As retailers, you can turn these vendors into partners to grow your business and your branding.
Enhancing your relationship with manufacturers is critically important in branding your lingerie store, for many reasons. … Read More
When my eldest daughter graduated from college she embarked on a classic rite of passage and departed with her best friend for a 6 week trip through Europe. Having saved for this journey for months, they left with only backpacks and great expectations. On a very tight budget, it was pretty obvious that souvenirs would have to be mostly in the mode of life forming memories. So when she returned … Read More
By Moira Nelson
The winter weather has arrived! It has been incredibly brisk here in New York. And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well. Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism. I can only imagine the Paris city lights twinkling through a nighttime … Read More
By Aimee Guthinger
Touting names like Bachelor’s Button & Forget Me Not, the pioneering eco-friendly, non-toxic nail brand Priti NYC has become a perfect complement for bridal lingerie style. Similar to the added touch the perfect throw pillow or decorative detail brings to an interior or the conversational charm an accessory brings to fashion, nail color is often the only accompaniment available to help complete our underpinning presentations. Lingerie is … Read More
This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step
Last week I ventured downtown to see the new Cosabella flagship
store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access. Signature product statements stand out in a contemporary white space highlighted with textural … Read More
This Week’s Intimate Discovery: A big risk pays off for a Maryland lingerie entrepreneur
Location, Location, Location; The first lesson I learned as a merchant is that nothing is as important to the success of a retail operation as its location. It’s not only where you position product in the store, it’s also all about where the store is situated. That is why when I spoke with partners … Read More
