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ellen lewis

Lise Charmel Fete Prescieuse Collection in Blue on Lingerie Briefs

Lise Charmel ushers in the New Year with their visionary Fête Précieuse Collection, an exquisite interpretation of the eternal beauty of the celestial night sky in which an endless veil of stars casts iridescent layers of black and blue. It’s the stuff that dreams are made of and Lise Charmel has created 14 heavenly lingerie pieces to emulate this vision. Ultra-soft tulle and transparent netting are offset by an … Read More


By HOLLY JACKSON

The Eloise Bra by Kiki Intimates and Madalynne Intimates as seen on Lingerie Briefs

If you’re in my age range, learning to make stuff has become really trendy. Millennials are taking up sewing and other kinds of crafting in droves, both to relax and to try and get back to a less digital age. It’s also coincided with age of the “side hustle”, where everyone seems to be developing an Etsy business or other side source of income alongside their regular … Read More


By ELLEN LEWIS

Madalynne Flanigan owner of Madalyn intimates as featured on Lingerie Briefs

Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More


Hanky Panky Love Potion Collection for holiday and valentines day featured on lingerie Briefs

Hearts, Roses, Kisses and Love collaborate in Hanky Panky’s new Playful Romance Collection.  Perfectly giftable for Holiday 2019, these Valentine designs are a lingerie love potion showcasing the brands unequivocal quality and sassy ethos.  Charming prints in sexy silhouettes, these styles are available in a range of sizes from XS-3X

Four Collections complete the story. Love Potion, featured above, reveals a cheeky street heart pattern on black lace and … Read More


By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


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