Posts in Tag

ellen lewis

Celso Diniz photography of Clio babydoll by Francis Smiley on Lingerie Briefs

Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson on Lingerie BriefsI believe by the turn of this century there will no longer be categories of clothing, no sportswear, no intimates, no outerwear, we will have 7 articles of clothing, period …I will be dust by then and it’s probably just as well but in the meantime I will happily prepare for the inevitable and so should any forward thinking designer or retailer of apparel.

hy•brid (ˈhaɪ brɪd) … Read More


Montelle Divine bra in Fig on Lingerie Briefs

A stunning semi sheer lace bra, Montelle’s Divine has upped the ante for full coverage bras. Currently available from 32-42, C-G cups, Divine will be available for Fall 17 to an H cup! This 3 part non-padded stretch lace bra is unlined at the top of the cup to enhance fit as well as fashion. Soft tulle mesh at the bottom insures lift and support.  The U shape back … Read More


PJ Salvage Anniversary Print Flannels on Lingerie Briefs

The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More


Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck … Read More


My daughter Kate never intended to become a figure skating coach. She attended top academic colleges in the Northeast, eventually receiving her MFA (Master of Fine Arts). Her dream was a career in art. Skating was her passion. But life happens and a melting job market led her to an ice rink.  She stayed because she’s good at it, despite the fact that some question the purpose of her academic … Read More


Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut … Read More


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