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Featured Designers

By ALISON CONNOLLY

SIR The Label as featured on Lingerie Briefs

I’m not sure whether it’s the Spring weather or so much talk of Coachella, but these breezy cotton pieces from SIR the Label are really speaking to me lately! Many of you know this cult Australian label as a ready-to-wear and separates brand, but it also has a lovely selection of intimates, many of which work so well as outerwear (just take a look at the images in this post). Established in … Read More


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By ALISON CONNOLLY

Luna Mae London Lingerie on Lingerie Briefs

Oh, Luna Mae London, you have outdone yourself!  The latest campaign for their Bespoke collection is simply stellar; at least according to someone like myself who loves when lingerie and ballet combine.  The images are particularly enticing because what would normally be seen as a gorgeous, luxury lingerie collection is presented in a beautifully sophisticated way.  Editorial and fashion photographer Richard Bernardin captures Swedish model (and mother!) Caroline Winberg looking elegant, … Read More


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By ALISON CONNOLLY

Lingerie brand Maison Nouvelle was born out of Dutch designer Maaike Nieuwenhuis’s fascination with craftsmanship.  Granted, all of the designers we feature here in the Gallery are committed to quality craftsmanship, but Maison Nouvelle takes it one step further.  Every piece is made to order, specific to your measurements and needs.

Many of the items on Maison Nouvelle’s website are ordered according to your body measurements (rather than standard sizing), along with … Read More


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By ALISON CONNOLLY

Undress Code featured in The Gallery on Lingerie Briefs

Looking through the S/S2018 images for Undress Code, I can’t help but smile.  I feel as though the entire campaign was made with me in mind:  the geometric artistic direction in each photo along with the playful contrasting color palette, and the modern designs of the collection itself. Think of Mondrian, a 20th century pioneer in the evolution of figurative painting to abstract form.

The focus of the brand is to … Read More


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By ALISON CONNOLLY

F.R.S. For Restless Sleepers on Lingerie Briefs

Let’s face it, we’ve heard quite a bit about the trend of wearing pajamas as outerwear, but it can be a bit daunting for the average woman to pull off.  Many luxury PJ brands do a beautiful job styling their designs to create inspiring ready-to-wear looks, but for some of us (ahem, myself), styling PJs as outerwear ends up looking precisely like that; simply wearing pajamas outside the house.  That’s where … Read More


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By ALISON CONNOLLY

Le Petit Trou Lingerie on Lingerie Briefs

I recently had the pleasure of joining Ellen at last month’s Salon International de la Lingerie, and what an awesome opportunity it was! I had previously attended the show a handful of times when I owned my lingerie boutique, but this time had the luxury of participating as a spectator, capturing eye-catching collections on my camera for Lingerie Briefs’ social media.  Of course, my former participation as a buyer came right back … Read More


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Effortless Cool ~ Asceno

By ALISON CONNOLLY

Asceno silk Pajamas on Lingerie Briefs

In terms of style, creating an effortless cool look is a paradox; it’s equal parts polished and disheveled, sophisticated and casual, fashion-forward and laid-back.  The ultimate goal is to look like you weren’t trying too hard, and for some of us it requires trying very hard!   The ladies behind ASCENO have achieved that perfect balance with their designs.  ASCENO is a contemporary sleepwear and swimwear brand that specializes in silk menswear-style PJs … Read More


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