By ELLEN LEWIS
The Little Black Dress, made famous by Coco Chanel when she introduced it in Vogue in 1926, has endured because it is an icon of good taste. This ubiquitous style has served for almost a century as a wardrobe staple that a woman can dress up or dress down. A symbol of understated elegance accessible at many income levels has positioned it as a classic fashion necessity. … Read More
By TINA M. WILSON
“I would go out but I haven’t got a stitch to wear” is a line from one of my favorite songs by Morrissey of The Smiths, one of my favorite singers and if you come to my home for a party you will undoubtedly hear it. If you are the hostess, what to wear is always a dilemma.
First things first, as the hostess you … Read More
By HOLLY JACKSON
As I drove across Lake Pontchatrain a few weeks ago, I was a little nervous. While I greatly appreciated Bra Genie’s invitation to try one of their bra fittings, it’s rare for me to have a good time at a bra fitting. Years of being fitted into ugly bras as a teenager had made me self-conscious about the whole process. At my first “adult” bra fitting, the … Read More
By ELLEN LEWIS
I’ve been debating about writing this blog about Juana de Arco for a while now. I know that many of our readers look to us to see what’s happening in the market, specifically intimate apparel. So highlighting an artisan brand that encompasses a woman’s entire lifestyle in which lingerie is part, but not necessarily the primary piece of their story could be perceived as counter intuitive. I … Read More
By ELLEN LEWIS
Some years ago, while working for an international company who was considered expert in the design and development of casual sleep and loungewear, I was asked by the owner to research the potential of entering the bra business. Why? Because at the time we functioned as a sourcing arm for Victoria Secret’s robe and PJ categories. In fact, overseeing this process was my primary responsibility. My boss … Read More
Today, we are very pleased to introduce our first ever e-commerce venture: an exclusive offer of illustrated Holiday cards by our incredibly talented teammate, Tina Wilson. Many of you are familiar with Tina’s bi-weekly blogs on Lingerie Briefs in which she uses her artistic acumen to sketch her insight into the world of Intimate Apparel. Long respected for her Lingerie designs, Tina’s grasp on the cultural trends that drive the … Read More
By HOLLY JACKSON
When you work in the lingerie industry, it’s easy to take high quality bras that fit perfectly for granted. We’re all surrounded by the latest and the greatest bra inventions, which means that we tend to forget what great lingerie can do for someone’s confidence and figure. My last two weeks have been full of discoveries regarding Prima Donna and Marie Jo – and how their bras … Read More