By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
By ALISON CONNOLLY
Lingerie does not need to be flashy or impractical to be sexy; it can be an everyday indulgence that works with your active lifestyle. French lingerie brand Icone has recognized this from the beginning, with designs that fit into the sexy, yet practical category perfectly. In fact, the Icone brand was created in 2014 by Marion Toccacieli with the intention of “making lingerie accessible to all”. This … Read More
By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More
By HOLLY JACKSON
I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both … Read More
If you are looking for light coverage with a modern aesthetic, On Gossamer’s Sheer Bliss demi spacer bra is the perfect t-shirt solution. Breathable and soft as butter, it feels as if there is nothing there. Engineered mesh wings and spacer cup technology insure smooth comfort. Fully adjustable convertible back straps provide style versatility. Wear this bra from day into evening without compromising the excellent support. It’s a Lingerie essential … Read More
By ELLEN LEWIS
As I culled together this portfolio of lingerie bridal images, I started a search for fine art icons that were inspired by wedding scenes. Paintings from masters such as Marc Chagall, Edmund Blair Leighton, Grace Hartigan and Frank Salisbury beckoned. The history of art has long been inspired by brides and that was my intent as I prepared to integrate them into this blog. The concept of … Read More