By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
This month Maison Lejaby heralds spring with the introduction of the Karma and Tender collections, each one a celebration of feminine grace. Powdery colors, precious details and fresh shapes are combined to create gorgeous intimate ranges in bras from A to G cups, 30 -42 bands and panties XS-XL. A bow to the contemporary woman with a taste for the best of French lingerie, these designs are chic, comfortable … Read More
By ALISON CONNOLLY
Probably the last words anyone would use to describe my style would be “edgy” or “rock n roll”, but that doesn’t mean I can’t appreciation aesthetics outside my personal style. In fact, because edgy doesn’t come naturally to me, I have an extra appreciation for those who can capture it. That brings us to The Order. The Order is self-described as a “jet-black, rebellious and compelling” … Read More
By ELLEN LEWIS
The Rya Collection is a smorgasbord of luxury lingerie desserts, not so different than a Viennese table at a wedding party: an over the top offering of confections, designed to seduce the eye into one more moment of indulgence. It’s no wonder that Rya is recognized as an exemplary source of bridal sleepwear. Founder Flora Backer (former creative head of Flora Nikrooz) is known for her amazing … Read More
By ELLEN LEWIS
What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts. This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”. Exposure is about education, not suppression. It is … Read More
By HOLLY JACKSON
I have a highly fashionable friend who recently gave birth, who is dealing with being a new mom like a superhero but is really struggling with the loss of her former style. Like many new moms, she feels trapped in her cheap and ugly stretch clothing but also unable to move on from it (she says she’s changing her shirt at least three times a day at … Read More