By Ali Cudby
The first Contour J Cup Bra previews for Fall 2012
At June’s Full Figured Fashion Week, panel participants and audience members alike got into a rollicking discussion about bras. While many of these women were unaware of the options that existed in the market, some also lamented that the brands focusing on fashion-forward, full-figured options were limited in their sizes.
In fact, a Facebook poll revealed that only 14% of busty women have found a molded cup bra that fits them well, with size range and shape being the two main contributors of their dissatisfaction.
Now, the range of options for both full-figured and full-busted women is growing, with the introduction of the world’s first contoured J-cup bra, by Curvy Kate. The bra, aptly named Smoothie, will be available as part of the AW12 collection beginning in September.
“For fuller cup sizes, … Read more
By Ali Cudby
Get a bunch of MBA’s in a room and you might expect them to focus on the next big technology play or Wall Street bull, but in the 2012 Harvard Business School competition for Alumni Entrepreneurs, Knock Out!® panties KO’d the other 130 new companies in the field to take home the championship belt.
Knock Out!®, owned by Harvard MBA Angela Newnam, is the first woman-owned venture to win the competition. The company had to impress 18 judges (of which 17 were men) to take home the prize for her high-performance undergarments. Knock Out!’s® edge comes from an odor and moisture control fabric that uses a patented NoTrace® technology.
NoTrace® gives the cotton performance properties, in two ways: 1) The cotton wicks moisture away to keep clothes and the wearer dry while also eliminating odor. 2) … Read more
By Ali Cudby
That’s A Wrap!
There’s no question that women are increasingly turning to shapewear in their wardrobes, but not all shapewear is created equal. Differences often come down to the technology that goes into manufacturing the various brands. In an effort to help shed the light on some of the leading innovations, I spoke with the manufacturers of Body Wrap® to learn more about the technology that goes into their product. Here’s what they had to say.
AC: How, specifically, does the seamless Body Wrap® technology work?
BW: Body Wrap® shapewear involves seamless engineering of garments using advanced circular knit technology. This technology allows different knitting constructions, from high compression to high breathability zones, to be knit seamlessly within one garment, eliminating side seams and chafing points. Through seamless engineering, we can determine the level of volume, control, compression, support … Read more
The Full-Busted Swimwear market has exploded in the past several years, and many companies take different approaches to supporting the girls. Here are just a few of the styles of construction out there for swim.
First of all, a note: I have never understood the tankini. It’s a bathing suit for women who want the sass of a bikini but with a little more coverage. A woman who wants that modest two-piece is likely to feel that way for a reason. And yet…the tankini exposes the one area that most women are self-conscious about, the belly roll. I’m sure there are toned, athletic women out there who love a tankini but personally, I don’t get it. Given my bias, I am not reviewing any.
SHIRRED FRONT PANEL ONE-PIECE WITH TUMMY CONTROL UNDERWIRE
This one-piece from Aerin Rose features an underwire built into the … Read more
By Ali Cudby
It is always exciting to see established lingerie brands expand their range. When they grow into full-busted sizes, it’s a decision made only after careful consideration. Full-busted bras are a tricky business because asking a small strip of fabric to do the job of supporting and shaping larger breasts means more engineering, new fit models, possibly even different manufacturing techniques. In other words – it takes real work and dedication to excellence to get it right.
N Natori, the new full-busted line from Natori, delivers a stylish package with superior fit, and all at a surprisingly attainable price point.
The line has been built on a foundation of a few styles, intelligently conceived. The current collection has been designed for cup sizes D-H, and band sizes ranging from 32 to 40. From this strong platform, the company plans expansion in … Read more
By Ali Cudby
Panache’s Tango has been celebrating its 10th birthday this year by introducing Tango Luxe, a fancier sister to the balconette and plunge styles. Having experienced the amazing lift and shape of Luxe, I was inspired to learn more.
Samantha Smith, Senior Designer at Panache was kind enough to answer a few questions, which have also whetted my appetite for the future of Tango Luxe.
1) Panache could have done lots of things to commemorate 10 years of Tango – what was the inspiration for creating Luxe?
We decided to create Tango Luxe to mark the occasion and celebration of 10 years of the best-selling style from Panache. With this, we wanted retain the original fit of the Tango balconette, which is extremely popular and well-known, but add touches of indulgence and luxurious details to make it even more special.… Read more