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OEKO-TEX®

By ASI EFROS

Embrago - Bra-Free Clothing For Women With Full Busts - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Embrago™ introduces a conceptually new hybridized way of dressing that doesn’t involve a bra. What drives the design and construction of the brand is an uncompromising commitment to three pillars: SUPPORT + COMFORT + STYLE, all at once and specifically designed for women with fuller busts.

Karen Poirier in Embrago™ Ultimate Dress - Princess Version - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Karen Poirier, the designer behind the brand, has spent the last 10 years spearheading the research, development, and wear-testing of her patented system specifically engineered for women with larger breasts.Read More


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Maison Lejaby’s Fall 21 interpretation of their signature Nufit Garden collection conjures the Moonlight as evening emerges and the garden darkens and disappears under the night skies. Rendered in earthy tones the floral prints are almost imperceptible against the skin. Two bras and three panty shapes engineered in the classic Nufit Garden mesh complement four textured woven pajama styles: shorts, pants, camisole and shirts, all interchangeable. All the raw materials are OEKO-TEX®  approved The nine-piece assortment of intimates and loungewear, designed in the Lyon studios, continue the Maison Lejaby legacy of chic, contemporary lingerie that flows comfortably from inner to outerwear.… Read More


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By ELLEN LEWIS

Calida Collaboration with Viktor & Rolf Heritage X Sustainability Collection as featured on Lingerie Briefs

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor and Rolfe collaboration with Calida, the premium underwear label. I felt that old surge of discovery and begged a few minutes with the European reps to learn more.… Read More


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Maison Lejaby new Lejaby Inspire brand as featured on Lingerie Briefs

I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.

Maison Lejaby new Lejaby Inspire brand as featured on Lingerie Briefs

It makes a lot of sense. The entire collection, coming to America for Spring 2021, is meant to capture the pulse of a modern woman’s life. Lejaby Inspire is all about movement, spirituality, comfort, and wellbeing.… Read More


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by ASI EFROSChanty is a creator of fine 2-way stretch jacquardtronic, and textronic laces -featured on Lingerie BriefsFollowing a trail of the virtual bread crumbs through the dark forest, I finally reached a magnificent garden of gently knitted transparent patterns, enchanting colors, and natural yarns. For me, a lingerie designer by trade, this is how discovering this incredible company felt like. 

Chanty is a creator of fine 2-way stretch jacquardtronic, and textronic laces based near Frankfurt am Main, Germany, and a place of origin to many wonderful ingenious and prolific conceptions. Chanty’s goal, above all, is to anticipate demands and satisfy tastes of all women, stylish and romantic, active and elegant, minimalists and lovers of all lavish.Read More


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This fall Maison Lejaby delivers an intimate duet of function and fashion with its new Pas de Deux collection. A modern interpretation of feminine fortitude, these are soft, supportive, comfortable lingerie pieces that are a bow to the brand’s mission of bringing French charm to everyday lingerie. Designed in the Lyon, France studios with a combination of a delicate floral lace and a modern satin stripe lace, these styles are constructed from recycled materials that are all OEKO-TEX® certified.  Seven shapes ranging in sizes 30-42, B-H cups and XS-XL panties are available now in peach and rosewood with volcano (almost black) arriving in November

Maison Lejaby Pas de Deux Underwire triangle bra as featured on Lingerie BriefsUnderwire Triangle #20834 from 32-38, B-D

Maison Lejaby Pas de Deux Full Figured underwire bra as featured on Lingerie BriefsFull Support Underwire #20837 from 30-42, C-H

Maison Lejaby Pas de Deux contour bra as featured on Lingerie BriefsContour Bra #20816 from 32-38, B-E

Maison Lejaby Pas de Deux Collection full figure contour braFull Figure Contour #20817 from 32-42, C-G

Maison Lejaby pas de deux contour bra as featured on Lingerie Briefs

 

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By ELLEN LEWIS

I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued their soft hand, meticulous construction, comfortable styles, and extraordinary quality, I admit, they seemed a bit too “traditional” for me.… Read More


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