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I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued their soft hand, meticulous construction, comfortable styles, and extraordinary quality, I admit, they seemed a bit too “traditional” for me.… Read More

Chantelle Motif Sustainable Lingerie Collection as featured on Lingerie Briefs

Manufactured with up to 70% recycled fabrics, Chantelle’s new sustainable collection, Motif, is made from fibers produced by purposing unused materials, which limits environmental impact and preserves quality. Materials such as tulle, lace, mesh and elastic are made of recycled polyester yarn that are composed of leftovers from production. This collection is certified by Oeko-Tex® to ensure the best level of quality and safety to our customers. The lace used in this collection comes from a Bluesign® certified lace supplier. Additionally, suppliers are GRS (Global Recycled Standard) certified.… Read More


photo by Ellen Lewis for Lingerie BriefsToday, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I was completely ignorant of the impact of me or my ancestor’s behavior on our futurephoto of whale watching by Ellen Lewis for Lingerie BriefsI have been curating information from a plethora of sources, mostly dedicated to the entire Apparel industry.… Read More


What do women really want in a bra? While fashion writers tend to cover this issue as a monolith, those of us who work in the industry know that it is a question that is far more complicated. 25 years ago two women sat down in their kitchen and tried to ask themselves that same question. The result was a test bra made from leopard print fabric that birthed Bravado Designs™  who has been asking that question to women continuously ever since.

Bravado Designs™ makes maternity and nursing bras that are designed to simply just work.… Read More


CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales.  The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash forward to 2018, this essential piece remains a wardrobe staple for men, women and children worldwide.… Read More

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