New addition to the Charley collection. Based on the Amelia shape, the Spacer Moulded Bra features an ultra-light, seamless spacer fabric that is breathable and comfortable giving ease of fit while offering good support. Seamless cups offer beautifully rounded, smooth profile. Bandless frame has less fabric under the cups and works well for shorter torsos. Concealed side frame controls sideways bulge which has a stretch lace overlay with a diamond mesh look. Stretch neck edge … Read More
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Audacious and youthful, Charley combines a light diamond mesh fabric with stretch lace and features heritage-inspired meadow flower embroidery across select pieces. With a drawer full of shapes to choose from you can style this collection your way. Look out for the new underwire plunge stretch bra shape for SS19.
Charley Bralette in Ballet Pink or Black combines lightweight diamond mesh fabrics with powerful stretch lace for a rounded shape and ease of fit in … Read More
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A plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.
The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional vertical seaming. It’s perfect for … Read More
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By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but … Read More
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By HOLLY JACKSON
This season, the wildly popular Charley plunge bra is available in Navy, a sophisticated alternative to black. Its delicate meadow flower inspired embroidery has spawned a legion of fans.
The Charley embroidered collection is offered in two shapes: The Elomi Charley Underwired Plunge Bra and the Charley Bralette. The second offers a retro feel with it’s longline style decorated with feminine florals while the Underwired Plunge continues the legacy of Elomi’s most … Read More
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By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda lovers can rejoice because it’s … Read More
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By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. … Read More