By HOLLY JACKSON
Environmentally friendly initiatives in the fashion industry are often discussed and praised, but rarely are we given such an immediate and dramatic reminder of how needed they are than we have over the past few weeks. The fires in Australia are horrible beyond measure, costing countless animal lives and displacing huge numbers of people. They’ve also harmed the environment permanently by causing damage that the landscape may … Read More
By ELLEN LEWIS
In the past 10 years, lingerie trade shows have become more and more critical to my market analysis. In a very limited time, I can touch and feel product and be exposed to new directions that will steer the lingerie industry in the near future. When I was a buyer the Apparel markets were much more robust, a large stable of brands in showrooms dedicated to their … Read More
By HOLLY JACKSON
I discovered Sugar Candy bralettes about a year ago due to a chronic health issue. I had developed an intolerance for underwired bras. I can still wear them and I do frequently, but I went from someone who could basically sleep in one to someone who has about a 6 hour tolerance for one under the best circumstances. While my health issue is minor and treatable, my … Read More
By ELLEN LEWIS
Le Mystere
At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the … Read More
By ALISON CONNOLLY
It appears that Voiment Intimates has become a Gallery favorite, with this being the third full feature of the brand here at Lingerie Briefs.We have covered the ‘who’ and ‘why’ of this sustainable fashion label before, so this time it’s an opportunity to simply feature the current Winter collection that’s available in stores.
The current season, called Suitable, presents a variety of classic lingerie shapes … Read More
In our continuing effort to share the best beach and pool wear with our readers, Maison Lejaby’s expertise in lingerie fit and development is on display here. Harking back to the golden years in Hollywood and the eternal allure of the west coast lifestyle, Maison Lejaby has created a modern swimwear collection saturated with the colors of the California landscape. Styled to capture the sleek, chic style that defines the … Read More
By ELLEN LEWIS
Rosa Faia (with Econyl® fabric)
The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel … Read More