The new Chantelle Comfort Chic Memory Foam t-shirt bra might just challenge my love affair with the C Jolie Spacer bra. That’s not an easy task. To put it in perspective, the C Jolie Spacer is the only underwire bra I took with me to Mexico these past few months. Now with the launch of Comfort Chic, I will be adding another Chantelle t-shirt silhouette to my wardrobe. Here’s why.… Read More
By ELLEN LEWIS
Curve NY
This Intimate Apparel Market has gone hybrid. To be very honest, it’s more complicated to preview in this post-pandemic era. The multi-faceted lingerie show landscape is now present in New York, Los Angeles, San Francisco, and Montreal. Add to this smorgasbord the plethora of virtual options and we have more venues for brand review than ever before. It’s a two-edged sword. More travel for the … Read More
It is the complexity of design blooming in Lise Charmel’s French atelier that sets the brand’s creative vision apart. This month, the Aveu en Fleurs Collection, reminiscent of a bountiful summer rose garden, will deliver to stores. A 15-piece arrangement of six bras, 5 panties and 4 lounge pieces, are intricately crafted into a lush lingerie bouquet of color, print, embroidery, and silk satin. The deep color palette, pink, fuchsia, … Read More
Sporty
Pink, the color recognized for its soothing, sweet, playful vibe is also known as a mood regulator, a perfect anecdote to these often-discordant times. Leave it to the Bra:30 brand to introduce two new shades of this mood regulating hue to its iconic camisole collection this season.
Tummy Tucker
The Bra:30 collection originally dubbed the After Bra has become an everyday, all-day wonder for women whose wardrobe priority is … Read More
By ELLEN LEWIS
FIRE
The reason I am always drawn to the Clo Intimo brand is because of the stories behind each collection. Clo’s ability to use these tales to amplify best-selling styles from new perspectives exemplifies a merchandising acumen perfectly in sync with the current marketing trends.
This season, the design inspiration is founded in natures four elements: fire, earth, air and water. This narrative is particularly meaningful to … Read More
Photographed by BECKY YEE
Dorina
The lingerie styles in this exclusive fashion editorial photographed by Becky Yee create an enigma. Skin-colored intimates attempt to conceal while still revealing. It’s one thing to be completely nude, but the hidden mystery of just a little something left to the imagination is even more appealing. In effect, it is an evocative suggestion of what lies beneath. It is subtle exposure, enhanced by the … Read More
Once again, Natori Lingerie exceeds expectations launching the Beyond Convertible Contour Underwire bra. Engineered in the iconic Natori bra shape, this style is destined to top sales charts nationwide. An innovative 2-way lace in a unique geo animal pattern is molded over stretch foam cups insuring a flexible fit for sizes 32-38, B-G. This is combined with an exclusive boudoir inspired floral lace that defines the neckline creating a … Read More