All posts by

Ellen Lewis

Rich sunsets, fuchsia, purple and green gardens lush with summer flowers inspired the creation of the Lise Charmel Magie Saphir  and Beauté Saphir collections.  Delivering now, eighteen styles including six bras, seven panties and five sleepwear pieces have been created with the signature Lise Charmel design alchemy. The exclusive seven-thread embroidery on transparent tulle juxtaposed with French leavers lace merchandises perfectly with the Italian printed viscose pajamas, slip and … Read More


By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after … Read More


By HOLLY JACKSON

I decided to lose weight last August when I read several articles about the increased risk of dying of COVID when one was obese. At that point I was a size 18. I’m now a little over halfway to my goal of a healthy BMI and a size 10. When I started losing weight I expected that buying clothing and lingerie would become much easier. I’ve found … Read More


Chantelle C Jolie Memory Foam T shirt Bra as featured on Lingerie Briefs

This image of the new C Jolie T-shirt bra clearly tells the whole story of the Chantelle brand’s mission: Comfort, Style and Function. In the past year during which lingerie contentment has been defined as feeling good in one’s undergarments, Chantelle has excelled. Every style launched has embraced practicality with a contemporary flair.

Chantelle C Jolie Memory Foam T shirt Bra as featured on Lingerie Briefs

What makes C Jolie so persuasive is its design direction. It combines a modern, flat lace and … Read More


HAPPY DAD’S DAY

By TINA WILSON

“Dad”, that is what I call my father. We all do, all 9 of us. He is also known as Papa. My dad has no interest whatsoever in what I am writing in this blog other than the fact that I am the one writing it. Absolutely no interest in fashion or shopping, which is one of the many reasons I love him. He is, however, a … Read More


Maison Lejaby Gaby bra as featured on Lingerie Briefs

Ever since its birth in 1930, Maison Lejaby has pioneered feminine positivity. Founded on the premise that every woman should shape her own destiny, the brand is a repository of rich, contemporary designs. Committed to the belief that all women worthy of beautiful lingerie, Lejaby has created a robust collection for Fall/ Winter 2021. Twenty-one groups, new and revised, are merchandised to  mesh seamlessly in a store’s inventory. Pictured here … Read More


By LINDA DYETTNegative Underwear as featured on Lingerie BriefsFor several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.

That’s what Negative Underwear, the brand with the … Read More


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