Spring is particularly poignant this year as the world emerges from its cocoon. Lise Charmel celebrates with a preview of their Desir en Floris and Folie de Fleur collections due in stores this May. Translated into English ‘the desire flowers’ and ‘wrapped in flowers’, this 17-piece lingerie bouquet is classic Lise Charmel artistry.
These exquisite floral designs evoke a field of wildflowers basking in summer’s light. Once again, the brand … Read More
By ESTELLE PULESTON
Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.
Mollie’s … Read More
By ELLEN LEWIS
I have to admit that when P.J.Salvage originally shared their plans about collaborating with the iconic Smiley™ brand, I was a bit taken aback. My initial reaction was ‘Really? Isn’t that a bit juvenile?’. Then I did my due diligence and ate my words. Smiley™ is a global phenomenon symbolizing happiness that was founded 45 years ago by French journalist, Franklin Loufrani. His objective was to highlight … Read More
By HOLLY JACKSON
When Keira Kotler was unexpectedly diagnosed with breast cancer at age 40 she was grateful to survive. It wasn’t until after her surgery that she realized that all of her options for comfortable lingerie looked like medical devices rather than bras. Her experience inspired her to start Everviolet, which specializes in beautiful soft bras that also meet the medical needs of women going through all kinds … Read More
By ELLEN LEWIS
‘Fury to Live’ is Louisa Bracq’s Spring 2021 call to arms. Echoing the 1980’s NYC high-life, the brand looks back on the counterculture celebrities of that era and the high life they proffered for a generation rejecting the struggles of their own past. For women, it was the ongoing quest to define themselves. Louisa Bracq’s Camo collection, inspired by the fashion doyenne Diane von Furstenberg, is … Read More
Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.
ColorBlock, is a series of … Read More
By ELLEN LEWIS
Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of … Read More