Featured Designers



Madame Aime is a luxury lingerie brand that beautifully captures a subtle, refined elegance in each of its designs.  The label, founded in 2014, playfully takes on the persona of “Madame Aime” who lives in a world where she creates her own version of the feminine ideal.  The ideal being someone who wants fashion and beauty to be a constant in her innerwear and outerwear, someone who enjoys getting dolled up but doesn’t take herself too seriously, and someone who loves incorporating luxury into her wardrobe.  The goal of the brand is to create a collection that blurs the boundaries of boudoir and bedroom, allowing its designs to transition freely from lingerie to ready-to-wear.

The team behind Madame Aime is proudly based in France, where their collections are entirely created and produced by skilled artisans.  They believe the proximity of the design team to the factory better … ...Read more


Oysho on LingerieBriefs

For those of us in the lingerie industry (me being a former lingerie boutique owner), it is our job to represent a multitude of brands.  There are the labels we sell, the labels we blog about, and the labels that sponsor us.  Most important, however, are the brands we actually wear in our daily life.  We all have a particular bra and panty style that we grab from the drawer more frequently than others!  For me, there are several brands that fit that category (like Marlies Dekkers, Stella McCartney and Hanky Panky), and most recently it is Oysho.  This Spanish company covers all the bases of a well-rounded lingerie brand; bras, panties, loungewear, swimwear and activewear (there’s even footwear and accessories!). Personally I am a fan of their lingerie because it is equally fashion-focused and wearable.  I appreciate a bra that makes a statement from front … ...Read more



If you’re a fan of Instagram like I am, you realize the wonderful places it can take you.  For instance one afternoon I had the pleasure of discovering the UK luxury brand Hadley Smythe.  I saw this striking girl who bears resemblance to Dita Von Teese, and instantly fell in love with the inspiration photos she posted, the multitude of pattern-filled vacation photos she has shared, and ultimately the lingerie and swimwear she has designed.  It is such a pleasure when a designer personally embodies the brand they create!  Hadley Smythe is both glamorous in her daily life and in her work.  Her label is a luxurious throwback to early 1950s glamour, with an emphasis on bodysuit styles (whether as lingerie or swim).  The moody, gauzy images that fill the gallery on her website transport you to a different time and place; a place of nostalgia.  … ...Read more


Whatever Lola Wants • Lola Devlin May 2016 on Lingerie Briefs

If you aren’t familiar with the song Whatever Lola Wants from the musical “Damn Yankees”, you might want to play that first to fully understand the inspiration behind today’s lingerie feature.  The works you see here are by Los Angeles-based designer Lisa Nicole Harbottle for the luxury lingerie brand Lola Devlin.  Founded in 2009 with a shop on Etsy, the label is about to reach new heights with its recently re-glammed website and new campaign images featuring the highly popular pin-up model Doris Mayday.  The designs take cues from 1950s retro culture; from saucy pinups in pompom slippers to pulp fiction cover art.  The latest collection features items handmade from silk charmeuse, chiffon, lace, and ruffled trims here and there.  As the designer says on her website, “Small pleasures in life begin with something exquisite, something to feel irresistible in & ends with you: one woman … ...Read more

Prints Charming ~ Yolke


YOLKE on Lingerie Briefs

The concept of the matching silk pajama set is hardly new, so how is it that YOLKE makes it so fresh and covet-worthy?  The secret seems to be twofold; the designers specialize in contemporary, playful silk prints and they have successfully branded themselves as a luxury label for the lady who is part refined fashionista, part tomboy.  Whether it’s a pajama top, lounge pants or a pajama (pyjama) set, each piece is beautifully tailored and timeless.  Not only are these pieces aesthetically pleasing, designs are made from crease-resistant stretch silk, so you appear crisp and comfortable while you wear them.  The ladies behind the label (Temperly London veterans Ella Ringner and Anna Williamson) seem to be stylists at heart as their lookbook gives us a taste of how the pajamas should be worn at home, and how they can be mixed to show off as ready-to-wear.  If … ...Read more

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